graphic design

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Image features a poster depicting a triangle made up of colored blocks with a black circle at the top with atomic symbol; above: atoms for peace; lower margin: GENERAL DYNAMICS. Please scroll down to read the blog post about this object.
Looking Ahead in the Atomic Age
This blog post was originally published on August 4, 2014. The year is 1955, and Cold War tensions have begun to escalate. General Dynamics is a newly formed parent company overseeing eleven manufacturers, producing cutting edge technology for the defense of the United States. The company is capitalizing on the American policy of nuclear deterrence,...
Image features poster with the word Giselle printed in large text alongside a blurred photographic image of a ballerina in mid-spin. Please scroll down to read the blog post about this object.
A Harmony of Contrasts
Armin Hofmann (Swiss, b. 1920) is associated with a graphic design movement known as the Swiss Style, which originated in Switzerland in the 1940s and 50s. Also referred to as the International Typographic Style, the Swiss Style is characterized by a recognition of the importance of typography—especially sans-serif fonts—as an essential element of design. The...
Image features a poster depicting a series of mixers and sliders that categorize the albums of David Bowie between a set of extremes. Featuring seven columns for each album released between 1976-84, with "DAVID/ BOWIE" printed in silver ink in custom typography. Please scroll down to read the blog post about this object.
Less Ziggy, More Stardust
Today’s blog post was originally published on July 10, 2013. There are many ways to celebrate an anniversary.  To commemorate a decade of working together as the design duo Non-Format, Kjell Ekhorn and Jon Forss did not opt for the traditional gifting of tin, pewter, or aluminum.  Instead, they pooled their creative energies towards a personal...
Poster for The Chap-Book, August 1894. A woman dressed in blue at the center of the image stands in a wood, holding a pair of skates. The words The Chap / Book, printed in red cover the lower left portion of the poster.
Baby, It’s Cold Outside!
With the temperature outside at record highs this week, I can’t help but think of William Henry Bradley’s The Blue Lady. Clutching her ice skates in her left hand, she makes a cold winter’s stroll through the thin, bare trees look elegant and placid. The Blue Lady was Bradley’s second poster for The Chap-Book, America’s...
Image features photograph of George “The Iceman” Gervin in a space filled with large ice cubes, holding a silver basketball in each hand, wearing a silver tracksuit with the word: ‘ICE’ embroidered on the chest. He wears white Nike sneakers. In lower margin: ICEMAN; lower left of photograph: NIKE logo. Please scroll down to read the blog post about this object.
Ice Ice Baby
Basketball star George Gervin never broke a sweat because he stayed cool under pressure. At least that’s what his teammates Julius Erving and Fatty Taylor thought when they nicknamed him “Iceman” in the early 1970s. But according to Gervin, his ability to remain dry throughout a game had nothing to do with a calm demeanor....
Image features a rectangular poster whose surface is covered with with strips of color gradients and printers marks organized into various shapes. Please scroll down to read the blog post about this object.
Macro Micro Marks
To celebrate the opening of Saturated: The Allure and Science of Color (May 11, 2018-January 13, 2019), Object of the Day this month will feature colorful objects from the exhibition. Graphic designer Fanette Mellier (French, b. 1977) has a contemporary practice that frequently highlights process in the printed medium.  Her stunning poster, Specimen, initially appears abstract.  Dominated by...
Image features the letter-form Y and the Yale bulldog mascot in rows of descending sizes with varying rotations. Please scroll down to read the blog post about this object.
How sharp is your vision?
In celebration of our new exhibition, The Senses: Design Beyond Vision, this Object of the Day post explores the multi-sensory experience of an object in Cooper Hewitt’s permanent collection. In this poster, graphic designer Paul Rand plays with the iconography of eye charts to create a clever advertisement for Yale University. He incorporates the school’s mascot, an...
Image features a tornado-like object composed of metal strips at center; text in blue above in a wavy line; text on either side, and photographs of buildings. Please scroll down to read the blog post about this object.
In the Eye of the Tornado: Rethinking the Limits of Design
In celebration of Women’s History Month, March Object of the Day posts highlight women designers in the collection. As design director for her alma mater, Art Center College of Design in Pasadena, California, from 1991 to 1996, designer and artist Rebeca Méndez (b. 1962, Mexico City; active Los Angeles) played a key role in re-envisioning...
Perspectival view of a row of identically-dressed men—in black jacket and striped gray and black slacks, and hats—all are facing the wall. Right side has checkerboard floor in peach and terracotta; a man can be seen in lower right cropped off. Center, in tan: THE THEATER. / VERY PARCO. Japanese characters, upper right. Please scroll down to read the blog post about this object.
THE THEATER. VERY PARCO.
In celebration of Women’s History Month, March Object of the Day posts highlight women designers in the collection. Today’s blog post was written by Kristina Parsons and originally published on March 17, 2014. Eiko Ishioka was a prolific and revolutionary designer. She contributed enormously to the fields of art direction, graphic design, production, as well as costume...