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Deja Va: 2011 NDA Winner Rick Valicenti Recalls Two Iconic Poster Designs
Rick Valicenti is a legendary graphic designer, whose career spans the transition from analog to digital design production. Rick spoke with Cooper Hewitt curator Ellen Lupton about his design process over Zoom on October 23, 2020. Edited for clarity and length. Ellen Lupton:  Rick, where are you? Rick Valicenti:  I am in a garage in...
Left: Poster, Dylan, 1966; Designed by Milton Glaser (American, 1929–2020) for Columbia Records; Offset lithograph on paper; Gift of Richard Kusack, 2007-24-1; Right: Olivetti, 1977; Right: Milton Glaser (American, 1929–2020) for C. Olivetti & C. S.p.A; Offset lithograph on paper; Gift of Milton Glaser, 1979-42-6
Milton Glaser (1929–2020)
Milton Glaser (1929–2020) was a giant figure in the history of graphic design. Born in the Bronx to immigrants from Hungary, Glaser graduated in 1951 from The Cooper Union for the Advancement of Science and Art, where he and other students received full-tuition scholarships from the endowment established by Peter Cooper. Glaser also studied in...
Keith Godard (1938-2020)
Keith Godard was playful, funny, irreverent, and smart. Decked out in dapper bow ties and bright red shoes, he brought bubbles of joy to every occasion. He and Studio Works, the company he founded in 1986, contributed mightily to life in New York City. His works are preserved in many museum collections, including Cooper Hewitt,...
This image features a book page showing illustrations and vignettes of characters, and objects in vibrant Day-Glo colors. Please scroll down to read the blog post about this object.
Strange Brew: Creating Fluorescent Pigments
Day-Glo® : a moniker describing shades of orange, pink, green, blue, and yellow so bright they seem almost incandescent. The Day-Glo® Designer’s Guide, a trade catalogue in the Cooper Hewitt National Design Library, was published in 1969 at the height of the psychedelic era. The catalogue celebrates Day-Glo® colors at the peak of their popularity with the...
Image features an upright, rectangular poster featuring a motif of a stylized cross in blue, black and orange. At the center, a kneeling man holds a bow and arrow. Decorative motifs with Dutch wording are In each of the four corners of the cross. A roundel with the words, Bestaans zerkerheid, is at the top of the composition; above this are the words: RADEN van ARBEID in blue and orange. Please scroll down to read the blog post about this object.
A Designer Takes Aim
In celebration of May Day—at a moment when the essential role so many workers play in our community is at the forefront of our minds—we are re-posting a modified version of this blog by Virginia McBride originally published November 8, 2015. Formerly a 2014 Peter Krueger curatorial intern, then a Curatorial Assistant, and Cataoguer in Cooper Hewitt’s...
Image features a poster showing three zones of color set against a white background. Text is featured in contrasting white or black within the areas of color. Please scroll down to read the blog post about this object.
Transcending Advertising
Herbert Bayer first became involved with Container Corporation of America (CCA) when Walter Paepcke, at the suggestion of his wife Elizabeth, began commissioning advertisements from avant-garde artists and designers, advocating for a collaborative relationship between art and industry. After completing several innovative advertisements, Bayer designed an exhibition for CCA in 1945 titled “Modern Art in...
Poster for the 1968 exhibition at the Museum of Modern Art, “Word and Image: Posters and Typography from the Graphic Design Collection of the Museum of Modern Art, 1879–1967.” Across top margin in white text: WORD IMAGE WORD IMAGE WORD IMAGE [sic]. Below, on a black ground, four open mouths with pink lips, white teeth, and a red tongue arranged in a 2x2 grid. At bottom, red and blue rays emanate from a large, blue eye with a pink lid. Across bottom margin: THE MUSEUM OF MODERN ART, NEW YORK, JANUARY 24–MARCH 10 / DESIGNER TADANORI YOKOO COPYRIGHT © 1968 THE MUSEUM OF MODERN ART POSTER ORIGINALS LTD., NO. 89.
Fluorescent Word and Image
Before turning his attention to graphic design in the mid-1960s, Tadanori Yokoo (b. 1936) first trained as a painter and worked as a stage designer for avant-garde theater productions in Tokyo.  By the late 1960s, however, he was best known as a graphic designer. His work drew international acclaim when it was included in the...
Image features th e poster “Centrale Bond 30.000 Transportarbeiders (Central Union 30,000 Transport Workers)”, showing a large figure composed of photomontage standing before two red figures with their backs to the viewer, all on yellow background; "CENTRALE BOND" in black in a curved line at top, the number 30,000 in white superimposed on the large figure, "TRANSPORTARBEIDERS"in black across the bottom. Please scroll down to read the blog post about this object.
The Wisdom of Crowds
This rare poster was created in 1930 Paul Schuitema (Dutch, 1897–1968). The poster came to Cooper Hewitt in 2019 as a gift from Merrill C. Berman, one of the world’s most influential collectors of modern graphic design and a longtime collaborator with our museum. With this recent gift, Schuitema’s poster is coming home to Cooper...
Image features black and white photomontage combining image of roast pork apparently flying in the sky alongside US Army bombers. Please scroll down to read the blog post about this object.
Recipe for Victory
A pork shank flies through the air, flanked by nine Allied bombers. Perspective lines shoot out from a distant point of origin, emphasizing the speed, impact, and patriotic urgency of the heroic ham and her military escort. But why? Signed “herbert bayer” in the upper left corner, this mysterious black-and-white printed photomontage is part of...