graphic design

By the People, By Other Means
Brooklyn-based graphic design studio Other Means discusses designing the book that accompanies the exhibition and their approach to "American" design.
Burning Book Covers
If you’re judging this book by its cover, Chip Kidd’s 1989 design for Watching the Body Burn by Thomas Glynn might encourage you to wonder what crazy contents lie within. The disjointed imagery, text, and loud colors certainly draw consumer attention, but Kidd’s design is more than a sales tactic—the frenetic cover design complements the...
266723_3538a9cb2f65aa63_b (1)
Psychedelic Seats
This poster for the La Jolla Museum of Contemporary Art’s exhibition The Modern Chair: Its Origins and Evolution was designed by John van Hamersveld in 1977. Van Hamersveld, a California born and bred graphic designer, is most widely known as the artist behind the iconic 1964 Endless Summer movie poster. Incorporating fluorescent paints and striking graphic language, van Hamersveld brought...
Summer of ’69
The brightly saturated colors of this August calendar page seem like a perfect salute to summer. To create the designs for this 1969 calendar, Takeshi Nishijima applied a paper-dyeing technique based on the traditional resist-dyeing process of katazome. Katazome relies on the use of katagami (stencils) to create hand-patterned textiles, most of which were used...
Crossing The Line
This 2010 poster, designed by the French graphic designer Philippe Apeloig, advertises the annual interdisciplinary fall festival of the French Institute Alliance Française (FIAF) in New York City. Apeloig’s design employs the same fundamental typographic approach that he used in his 2006 poster, Vivo in Typo, whereby he manipulates the spacing of computer-generated punctuation to...
Logo Gold
While the world’s best athletes are the obvious stars of the modern Olympic Games, countries hosting the games also have a unique opportunity to demonstrate their strengths on an international stage. The bold graphic identity of the 1968 Mexico City Olympics in this poster designed by Lance Wyman and Eduardo Terrazas intended to broadcast a...
Sound Off!
Alvin Lustig was one of the most influential graphic designers of mid-20th century America, despite the unfortunate brevity of his career. Well-known for his designs of books, book jackets, and magazines, Lustig also designed several record jackets for albums of classical and concert band music. Four such albums bearing Lustig’s design are featured in Cooper Hewitt’s...
Manhattan Records
Rhythm of the City
Graphic designer Paula Scher adapted Piet Mondrian’s 1943 painting Broadway Boogie-Woogie when she created the graphic identity for Manhattan Records in 1984. On each LP that Manhattan Records released, the design is printed on the center label of sides A and B. When reflecting on her decision to turn to Mondrian, Scher explained “the strongest...
Speaking in Tongues
Graphic designer Tibor Kalman made a circle of blue the visual centerpiece of Talking Heads’ 1983 release Speaking in Tongues. The circle is seven inches in diameter, just like a 45 record. But while the graphic might evoke the standard format of singles from the ‘50s, ‘60s and ‘70s, it was actually inspired by the...