graphic design

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Highway Reads
In celebration of the museum’s inaugural Cooper Hewitt Lab: Design Access taking place in the Barbara and Morton Mandel Design Gallery through February 15, we are highlighting innovative accessible design from the permanent collection. The Clearview typeface is a beautiful example of the way design helps to improve people’s daily lives. A product of the...
Take Me to Paradise
“One of my motives for becoming a graphic designer,” said the Japanese designer, Tadanori Yokoo, “was to make tourist posters. As a result, all my pieces end up looking like tourist posters. The only thing is that these posters are about places that don’t exist on earth. They may be about a lost paradise.”[1] Tadanori...
Hybrid Pattern
Mathilde Flögl was a prolific and multi-disiplinary designer at the Wiener Werkstätte. Her experience as a graphic designer translated well for much of the surface design she executed in wallcoverings, glass, ceramics and textiles. She created ceramic figurines, assisted Josef Hoffmann with the ornamental elements in his metal work and interiors, and designed lace patterns...
Faster, Higher, Stronger
In 1966, the influential German designer, Otl Aicher (1922–1991), was hired to design the 1972 Munich Olympic Games’ iconography, language, and overall graphic scheme. By this time, Aicher had worked to modernize brands like Braun (1956–66) and Lufthansa (1962–64) and was a co-founder of the Ulm College of Design, a school established upon a post-war...
Ho, Ho, Ho
Good cheer abounds in this festive poster designed by graphic designer and educator Linda Powell.  The poster is part of a set of four created to promote the 1978 Herman Miller Christmas Party.  The beloved Zeeland, Michigan furniture company has a hearty tradition of exceptionally made products and innovative communication design, geared both outwardly, for...
Boisterous and Blazing
The 1967 “Summer of Love” in San Francisco ushered in a wave of music lovers, rock bands, and graphic artists. Psychedelia drifted through the air and inspired the creation of free-form, vibrant compositions in all creative fields. Concert posters became the relics of the San Francisco music scene, created to promote music and dance venues...
Okay, Bye
Graphic designer and visual artist Geoff McFetridge created this striking poster in 2015 to advertise the play “Okay, Bye” performed by the Steppenwolf Theatre Company in Chicago, Illinois. As with many of McFetridge’s designs, the poster uses bold colors and simple forms to communicate a visual riddle. Two pairs of black shoes distinguish the owners...
The Invisible City
In 1972, The International Design Conference in Aspen (IDCA) appointed the architect Richard Saul Wurman as the program chairman for its annual symposium. As chairman, Wurman was responsible for choosing the conference’s theme and proposing the various programs, exhibitions, and discussion sessions. Wurman decided to depart from the IDCA’s standard exploration of practical design issues...
Your Turn, My Turn
The idiosyncratic graphic designer April Greiman designed the poster Your Turn, My Turn for a 1983 symposium in Los Angeles, California. The conference aimed to discuss the roles of artists, designers, and architects within the field of design and possibilities for multidisciplinary collaboration.[1] In deference to the conference’s ambitions, Greiman embraces innovation and freedom in...