typography

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Image features: Length of printed textile with alternating aqua-blue and white stripes with scalloped edges. Stylized horses grouped in pairs are printed in the opposite colors. Please scroll down to read the blog post about this object.
Spencerian Horses
Marguerita Mergentime is noted for her innovative use of text as a decorative element, and among her many sources of inspiration were books of calligraphy and penmanship. The “Spencerian” of the title refers to Spencerian script, a cursive writing style developed by Platt Rogers Spencer and promoted through his 1866 book, Spencerian Key to Practical...
Image shows a wallpaper pattern composed of periods and commas. Please scroll down for For further information on this piece.
Stop, Stop, Stop, Pause
Today’s Object of the Day celebrates the winners of Cooper Hewitt’s National Design Awards. Honoring lasting achievement in American design, the Awards take place annually during National Design Week, with festivities for all ages celebrating design creativity and innovation. Pause is a strong graphic pattern using typographic characters that notify the reader to stop and...
Image features a tornado-like object composed of metal strips at center; text in blue above in a wavy line; text on either side, and photographs of buildings. Please scroll down to read the blog post about this object.
In the Eye of the Tornado: Rethinking the Limits of Design Copy
Today’s Object of the Day celebrates the winners of Cooper Hewitt’s National Design Awards. Honoring lasting achievement in American design, the Awards take place annually during National Design Week, with festivities for all ages celebrating design creativity and innovation. Today’s blog post was originally published on March 29, 2018. As design director for her alma mater, Art Center...
Image features a tornado-like object composed of metal strips at center; text in blue above in a wavy line; text on either side, and photographs of buildings. Please scroll down to read the blog post about this object.
In the Eye of the Tornado: Rethinking the Limits of Design
In celebration of Women’s History Month, March Object of the Day posts highlight women designers in the collection. As design director for her alma mater, Art Center College of Design in Pasadena, California, from 1991 to 1996, designer and artist Rebeca Méndez (b. 1962, Mexico City; active Los Angeles) played a key role in re-envisioning...
Sketchbooks and the Power of Process
Designers of all varieties—architects, graphic designers, painters—are aware of the importance and utility of sketchbooks in the creative process. The blank canvas of a sketchbook page allows the design process to occur in real time and encourages documentation of ideas that might otherwise be fleeting. The significance of sketchbooks as part of the creative process...
A Modern Identity
This 1947 print by graphic designer Alvin Lustig presents an early logo design for the Hollywood animation production studio United Productions of America (UPA), founded in 1943 and primarily active through 1960. The graphic identity’s bold black circle with its vertical brown band embraces a simple and modern approach to portraying a classic film reel,...
A Bold Statement
Australian graphic designer Mark Gowing designed this poster to advertise the film Tyson, a documentary about the controversial and legendary boxer Mike Tyson. The critically-acclaimed film was directed by James Toback, and closely follows Tyson’s career and personal life through lengthy interviews and archival footage. For his poster design, Gowing adapted elements from the graphic...
Picture of a Poster, Citicorp Center 5, 1975; Designed by Dan Friedman
Selling Citicorp Center: Dan Friedman’s 1975 Poster Campaign
A major proponent of “New Typography” in the United States, Dan Friedman received his formal education in Basel, Switzerland under Armin Hofmann, an influential educator and designer whose students disseminated the Swiss Style of graphic design in the late 1960s. Though Friedman’s portfolio had earned him teaching positions at Yale University and SUNY Purchase upon...
Crossing The Line
This 2010 poster, designed by the French graphic designer Philippe Apeloig, advertises the annual interdisciplinary fall festival of the French Institute Alliance Française (FIAF) in New York City. Apeloig’s design employs the same fundamental typographic approach that he used in his 2006 poster, Vivo in Typo, whereby he manipulates the spacing of computer-generated punctuation to...