typography

SORT BY:
Sketchbooks and the Power of Process
Designers of all varieties—architects, graphic designers, painters—are aware of the importance and utility of sketchbooks in the creative process. The blank canvas of a sketchbook page allows the design process to occur in real time and encourages documentation of ideas that might otherwise be fleeting. The significance of sketchbooks as part of the creative process...
A Modern Identity
This 1947 print by graphic designer Alvin Lustig presents an early logo design for the Hollywood animation production studio United Productions of America (UPA), founded in 1943 and primarily active through 1960. The graphic identity’s bold black circle with its vertical brown band embraces a simple and modern approach to portraying a classic film reel,...
A Bold Statement
Australian graphic designer Mark Gowing designed this poster to advertise the film Tyson, a documentary about the controversial and legendary boxer Mike Tyson. The critically-acclaimed film was directed by James Toback, and closely follows Tyson’s career and personal life through lengthy interviews and archival footage. For his poster design, Gowing adapted elements from the graphic...
Picture of a Poster, Citicorp Center 5, 1975; Designed by Dan Friedman
Selling Citicorp Center: Dan Friedman’s 1975 Poster Campaign
A major proponent of “New Typography” in the United States, Dan Friedman received his formal education in Basel, Switzerland under Armin Hofmann, an influential educator and designer whose students disseminated the Swiss Style of graphic design in the late 1960s. Though Friedman’s portfolio had earned him teaching positions at Yale University and SUNY Purchase upon...
Crossing The Line
This 2010 poster, designed by the French graphic designer Philippe Apeloig, advertises the annual interdisciplinary fall festival of the French Institute Alliance Française (FIAF) in New York City. Apeloig’s design employs the same fundamental typographic approach that he used in his 2006 poster, Vivo in Typo, whereby he manipulates the spacing of computer-generated punctuation to...
Sound Off!
Alvin Lustig was one of the most influential graphic designers of mid-20th century America, despite the unfortunate brevity of his career. Well-known for his designs of books, book jackets, and magazines, Lustig also designed several record jackets for albums of classical and concert band music. Four such albums bearing Lustig’s design are featured in Cooper Hewitt’s...
A Funky Front Cover
A man in a tuxedo holds a white fedora hat in this Defunkt album cover designed by Tibor Kalman. As in some of his other album designs, Kalman chose to alter the band’s name through reverse lettering. Printed in multicolor, the text is especially striking printed atop the black and white photograph. When reflecting on...
On beige background, in black, a human skull appears to be flying toward the viewer with outspread eagle wings. Behind him follows an innumerable "flock" of text--a repetition of the word "ptaki" (birds) in varying fonts of varying sizes. At the top, left of center, the inscription "niesamowity film / ALFREDA HITCOCKA / wykonawcy: Rod Taylor / "Tippi" Hedren Jessica Tandy / Suzanne Pieshette / produkcja: Hitchcock-Universal".
Fear and Flight
Constraints are often said to offer the best conditions for creativity. During the communist era, Polish graphics flourished. Due to the lack of external influences, poster designers needed to create their own isolated yet diverse visual language.[1] Cut off from Western iconography, these creatives were tasked with advertising the few American films that penetrated the...
Design Talks | Richard Niessen Meets Euclid
Two short talks and a moderated conversation featuring graphic designers Richard Niessen and Craig Welsh explore themes of ornament, type, and history in contemporary graphic design. Niessen’s poster series—Palace of Typographic Masonry—create intricate arrangements of text and pattern, and is now on view in Beauty—Cooper Hewitt Design Triennial. Welsh collaborated with AIGA Gold Medalist Elaine Lustig Cohen...