Keith Godard was playful, funny, irreverent, and smart. Decked out in dapper bow ties and bright red shoes, he brought bubbles of joy to every occasion. He and Studio Works, the company he founded in 1986, contributed mightily to life in New York City. His works are preserved in many museum collections, including Cooper Hewitt,...
Day-Glo® : a moniker describing shades of orange, pink, green, blue, and yellow so bright they seem almost incandescent. The Day-Glo® Designer’s Guide, a trade catalogue in the Cooper Hewitt National Design Library, was published in 1969 at the height of the psychedelic era. The catalogue celebrates Day-Glo® colors at the peak of their popularity with the...
In celebration of May Day—at a moment when the essential role so many workers play in our community is at the forefront of our minds—we are re-posting a modified version of this blog by Virginia McBride originally published November 8, 2015. Formerly a 2014 Peter Krueger curatorial intern, then a Curatorial Assistant, and Cataoguer in Cooper Hewitt’s...
Herbert Bayer first became involved with Container Corporation of America (CCA) when Walter Paepcke, at the suggestion of his wife Elizabeth, began commissioning advertisements from avant-garde artists and designers, advocating for a collaborative relationship between art and industry. After completing several innovative advertisements, Bayer designed an exhibition for CCA in 1945 titled “Modern Art in...
![Poster for the 1968 exhibition at the Museum of Modern Art, “Word and Image: Posters and Typography from the Graphic Design Collection of the Museum of Modern Art, 1879–1967.” Across top margin in white text: WORD IMAGE WORD IMAGE WORD IMAGE [sic]. Below, on a black ground, four open mouths with pink lips, white teeth, and a red tongue arranged in a 2x2 grid. At bottom, red and blue rays emanate from a large, blue eye with a pink lid. Across bottom margin: THE MUSEUM OF MODERN ART, NEW YORK, JANUARY 24–MARCH 10 / DESIGNER TADANORI YOKOO COPYRIGHT © 1968 THE MUSEUM OF MODERN ART POSTER ORIGINALS LTD., NO. 89.](https://www.cooperhewitt.org/wp-content/uploads/2020/01/CHSDM-292887_01-000001-scaled.jpg)
Before turning his attention to graphic design in the mid-1960s, Tadanori Yokoo (b. 1936) first trained as a painter and worked as a stage designer for avant-garde theater productions in Tokyo. By the late 1960s, however, he was best known as a graphic designer. His work drew international acclaim when it was included in the...
This rare poster was created in 1930 Paul Schuitema (Dutch, 1897–1968). The poster came to Cooper Hewitt in 2019 as a gift from Merrill C. Berman, one of the world’s most influential collectors of modern graphic design and a longtime collaborator with our museum. With this recent gift, Schuitema’s poster is coming home to Cooper...
A pork shank flies through the air, flanked by nine Allied bombers. Perspective lines shoot out from a distant point of origin, emphasizing the speed, impact, and patriotic urgency of the heroic ham and her military escort. But why? Signed “herbert bayer” in the upper left corner, this mysterious black-and-white printed photomontage is part of...
World AIDS Day (December 1), was designated in 1988 as an occasion to raise awareness of AIDS and to commemorate those lost to the disease. Developed by Visual AIDS, an organization that supports artists and communities affected by HIV and AIDS, this poster announces the first Day Without Art on December 1, 1989. Day Without...
When legendary French graphic designer A.M. Cassandre was hired in 1931 to produce this poster for the Dutch light bulb and radio tube manufacturer Philips, he was at the high point of his career. Together with fellow poster designer Charles Lupton, Cassandre had founded the printing and publishing collective Alliance Graphique in Paris, France.[1] Cassandre...
