graphic design

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This image features a book page showing illustrations and vignettes of characters, and objects in vibrant Day-Glo colors. Please scroll down to read the blog post about this object.
Strange Brew: Creating Fluorescent Pigments
Day-Glo® : a moniker describing shades of orange, pink, green, blue, and yellow so bright they seem almost incandescent. The Day-Glo® Designer’s Guide, a trade catalogue in the Cooper Hewitt National Design Library, was published in 1969 at the height of the psychedelic era. The catalogue celebrates Day-Glo® colors at the peak of their popularity with the...
Image features an upright, rectangular poster featuring a motif of a stylized cross in blue, black and orange. At the center, a kneeling man holds a bow and arrow. Decorative motifs with Dutch wording are In each of the four corners of the cross. A roundel with the words, Bestaans zerkerheid, is at the top of the composition; above this are the words: RADEN van ARBEID in blue and orange. Please scroll down to read the blog post about this object.
A Designer Takes Aim
In celebration of May Day—at a moment when the essential role so many workers play in our community is at the forefront of our minds—we are re-posting a modified version of this blog by Virginia McBride originally published November 8, 2015. Formerly a 2014 Peter Krueger curatorial intern, then a Curatorial Assistant, and Cataoguer in Cooper Hewitt’s...
Image features a poster showing three zones of color set against a white background. Text is featured in contrasting white or black within the areas of color. Please scroll down to read the blog post about this object.
Transcending Advertising
Herbert Bayer first became involved with Container Corporation of America (CCA) when Walter Paepcke, at the suggestion of his wife Elizabeth, began commissioning advertisements from avant-garde artists and designers, advocating for a collaborative relationship between art and industry. After completing several innovative advertisements, Bayer designed an exhibition for CCA in 1945 titled “Modern Art in...
Poster for the 1968 exhibition at the Museum of Modern Art, “Word and Image: Posters and Typography from the Graphic Design Collection of the Museum of Modern Art, 1879–1967.” Across top margin in white text: WORD IMAGE WORD IMAGE WORD IMAGE [sic]. Below, on a black ground, four open mouths with pink lips, white teeth, and a red tongue arranged in a 2x2 grid. At bottom, red and blue rays emanate from a large, blue eye with a pink lid. Across bottom margin: THE MUSEUM OF MODERN ART, NEW YORK, JANUARY 24–MARCH 10 / DESIGNER TADANORI YOKOO COPYRIGHT © 1968 THE MUSEUM OF MODERN ART POSTER ORIGINALS LTD., NO. 89.
Fluorescent Word and Image
Before turning his attention to graphic design in the mid-1960s, Tadanori Yokoo (b. 1936) first trained as a painter and worked as a stage designer for avant-garde theater productions in Tokyo.  By the late 1960s, however, he was best known as a graphic designer. His work drew international acclaim when it was included in the...
Image features th e poster “Centrale Bond 30.000 Transportarbeiders (Central Union 30,000 Transport Workers)”, showing a large figure composed of photomontage standing before two red figures with their backs to the viewer, all on yellow background; "CENTRALE BOND" in black in a curved line at top, the number 30,000 in white superimposed on the large figure, "TRANSPORTARBEIDERS"in black across the bottom. Please scroll down to read the blog post about this object.
The Wisdom of Crowds
This rare poster was created in 1930 Paul Schuitema (Dutch, 1897–1968). The poster came to Cooper Hewitt in 2019 as a gift from Merrill C. Berman, one of the world’s most influential collectors of modern graphic design and a longtime collaborator with our museum. With this recent gift, Schuitema’s poster is coming home to Cooper...
Image features black and white photomontage combining image of roast pork apparently flying in the sky alongside US Army bombers. Please scroll down to read the blog post about this object.
Recipe for Victory
A pork shank flies through the air, flanked by nine Allied bombers. Perspective lines shoot out from a distant point of origin, emphasizing the speed, impact, and patriotic urgency of the heroic ham and her military escort. But why? Signed “herbert bayer” in the upper left corner, this mysterious black-and-white printed photomontage is part of...
Image features a poster consisting of white text on a black background. Upper center: The words "VISUAL AIDS" are printed with a cracked effect. Columns of text appear on the bottom with the names of arts organizations. Above the columns, in slightly larger, bolder text: “A Day Without Art December 1, 1989 A national day of mourning and call for action in response to the AIDS / crisis involving individuals and organizations including the following:”. Please scroll down to read the blog post about this object.
Day Without Art at Thirty
World AIDS Day (December 1), was designated in 1988 as an occasion to raise awareness of AIDS and to commemorate those lost to the disease. Developed by Visual AIDS, an organization that supports artists and communities affected by HIV and AIDS, this poster announces the first Day Without Art on December 1, 1989. Day Without...
Image features a poaster with blue and yellow background. In the foreground, an image of a Philips Miniwatt Type E444 diode-tetrode radio value lamp, in shades or grey and brown. "MiNiWATT" is printed in red, while "PHILIPS RADIO" is rendered in solid black letters, outlined in white. Please scroll down to read the blog post about this object.
“i’s” or “eyes”
When legendary French graphic designer A.M. Cassandre was hired in 1931 to produce this poster for the Dutch light bulb and radio tube manufacturer Philips, he was at the high point of his career. Together with fellow poster designer Charles Lupton, Cassandre had founded the printing and publishing collective Alliance Graphique in Paris, France.[1] Cassandre...
Jennifer Morla: Experimental Typography
In celebration of the milestone 20th anniversary of the National Design Awards, this week’s Object of The Day posts honor National Design Award winners. What does “typography” mean to you? Does the word stir up contempt for Comic Sans and Papyrus, or does it conjure a death match between Times New Roman and Helvetica? For...