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1993-31-165-Matt Flynn 035
Hand-Lettered Illuminations
A book cover must quickly capture a viewer’s attention and provoke curiosity about the content within, contributing an enduring element to the reader’s experience. The covers designed by Alvin Lustig in the 1940s and 1950s employ abstracted iconography and simple typography and lettering to create emotionally compelling representations of a book’s themes. Lustig, who died...
friedman
The Dan Friedman Collection
American designer Dan Friedman was a student of Swiss master Armin Hofmann in the late 1960s. Friedman was working at Anspach, Grossman, Portugal, Inc., when the firm secured the account for the new Citicorp identity. He designed Citicorp’s logo and other key elements of the brand campaign. His poster for Citicorp Center, advertising Citicorp as...
cheap art
Angry Graphics
In 1992, Karrie Jacobs and Steven Heller published Angry Graphics, a chronicle of oppositional images created during the presidencies of Ronald Reagan and George H. W. Bush. (An excerpt from Angry Graphics appears in the publication How Posters Work.) These passionate works were born in the heat of that period’s wars, epidemics, and economic upheavals. Jacobs...
Poster, NR. 4, 1974. Designed by Wolfgang Weingart for Kunstgewerbeschule (Basel, Switzerland). Letterpress. 87.4 × 61.7 cm (34 7/16 × 24 5/16 in.). Gift of Anonymous Donor, 1997-19-140.
Experimenting with Type
While many works of design explore a blunt, diagrammatic simplicity, others challenge the viewer to fill in the blanks. Inspired by cubist collage, E. McKnight Kauffer created images with fluid boundaries. Wolfgang Weingart turned letters into parts of bodies and parts of other letters, playing with text as both language and not-language. In a series...
matter
Texturemontage
We can feel an image in our bones and muscles. We can also touch it with our skin (almost). The knitted wool glove in Herbert Matter’s Engelberg, Trübsee, Switzerland (1935) is so real we can almost sense it against our skin. Designers speak of “texture” as a basic design element, and yet this quality often...
Matt Flynn 003
Masked Cowboy
While many film and theater posters entice viewers with direct eye contact and a strong emotional connection, others build tension by denying that basic human satisfaction. The giant brimmed hat featured in Waldemar Swierzy’s 1973 film poster for Midnight Cowboy  hides the character’s eyes. The portrait focuses our attention on the man’s full, ripe lips while...
pfaffli
The Rise of Risography
Risography was invented in the 1980s in Japan as a cheaper alternative to xerography for small businesses. The machine is similar in appearance to a photocopier, but as a form of stencil duplication, it is akin as a printing method to screenprint. An image, designed to print one color at a time, is cut into...
shiro shita saori
Let’s Get Digital
The rise of digital printing has transformed the ability of graphic designers to produce and publish their work. Inkjet printing is a technique that propels tiny droplets of ink onto the paper. Laser printing— the updated method of photocopying—uses a laser beam to train back and forth across an electron-charged drum to define the image....
warhol
Pushed Through A Screen
A screenprint is produced using a gauzy screen that has been stretched across a rectangular wooden frame. Ink is spread across the top portion of the screen by the printer, who then pulls the ink towards them with a rubber blade commonly known as a squeegee. The pressure forces the ink through the screen and...