Since the Dada revolution, designers and artists have chopped up glossy magazines in their search for raw materials. To create this poster for a festival of contemporary avant-garde films, the designer cut away the body of Christ from a blown-up of a Renaissance painting. The blank space where the body used to be becomes a...
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We see posters not only with our eyes but with our bodies. In this sense, we respond physically to the taut pose of the elegant athlete in Ladislav Sutnar’s 1958 poster for Addo-X. Sutnar created a bold new logotype for the Swedish office machine brand in 1956; he also designed numerous posters and advertisements for...
In 1966, Italian designer Bruno Munari poked fun at the commonplace design solution of putting a big circle in the middle of a poster. In his essay “Posters with a Central Image,” Munari wrote, ““The eye is attracted by the dark disc and has no way of escaping.” He may have had this famous poster...