We see posters not only with our eyes but with our bodies. In this sense, we respond physically to the taut pose of the elegant athlete in Ladislav Sutnar’s 1958 poster for Addo-X. Sutnar created a bold new logotype for the Swedish office machine brand in 1956; he also designed numerous posters and advertisements for the company. This poster features Swedish actress and model Kerstin Anita Marianne Ekberg, best known for her role in Federico Fellini’s La Dolce Vita (1960).
Rebekah Pollock is a decorative arts historian specializing in European ceramics and eighteenth-century print culture.
The exhibition How Posters Work is currently on view at Cooper Hewitt through November 15, 2015. You can learn more at the exhibition homepage and find the book How Posters Work at SHOP Cooper Hewitt. #HowPostersWork