Poster, Jetztmusik Festival, 2014. Designed by Götz Gramlich. Animated gif. Courtesy of the designer.

Poster, Jetztmusik Festival, 2014. Designed by Götz Gramlich. Animated gif. Courtesy of the designer.

As digital screens become increasingly prevalent, the printed poster has taken on new roles. For his commemoration of the transition from summer to fall in his poster Herbstzeitlose (Autumn Crocus), Götz Gramlich created both a digital animation and a screenprinted poster around the same design concept. In the animation, the letters peel away one by one from the surface to which they have been affixed, revealing their black undersides. Tucked into these corners are bits of information about the event. In the screenprinted version, the static image features each letter partially turned down, with faint black dots forming shadows behind the full letterforms.

Caitlin Condell is the Assistant Curator in the Department of Drawings, Prints & Graphic Design at Cooper Hewitt, Smithsonian Design Museum.

The exhibition How Posters Work is currently on view at Cooper Hewitt through November 15, 2015.  You can learn more at the exhibition homepage  and find the book How Posters Work at SHOP Cooper Hewitt. #HowPostersWork

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