graphic identity

SORT BY:
Image features the letter-form Y and the Yale bulldog mascot in rows of descending sizes with varying rotations. Please scroll down to read the blog post about this object.
How sharp is your vision?
In celebration of our new exhibition, The Senses: Design Beyond Vision, this Object of the Day post explores the multi-sensory experience of an object in Cooper Hewitt’s permanent collection. In this poster, graphic designer Paul Rand plays with the iconography of eye charts to create a clever advertisement for Yale University. He incorporates the school’s mascot, an...
Image features a horizontal envelope with "The Public Theater" written vertically down the left side in black and red fonts. Please scroll down to read the blogpost about this object.
Everyone’s Public Theater
Paula Scher’s identity for New York’s Public Theater has become the ne plus ultra of graphic design. When it was created in 1994, no one had ever seen anything quite like it. With its bold red and black typography, the logo combined letters of different sizes, weights, and spacing, running vertically down the side of...
Perspectival view of a row of identically-dressed men—in black jacket and striped gray and black slacks, and hats—all are facing the wall. Right side has checkerboard floor in peach and terracotta; a man can be seen in lower right cropped off. Center, in tan: THE THEATER. / VERY PARCO. Japanese characters, upper right. Please scroll down to read the blog post about this object.
THE THEATER. VERY PARCO.
In celebration of Women’s History Month, March Object of the Day posts highlight women designers in the collection. Today’s blog post was written by Kristina Parsons and originally published on March 17, 2014. Eiko Ishioka was a prolific and revolutionary designer. She contributed enormously to the fields of art direction, graphic design, production, as well as costume...
Inside Out and Upside Down
In the hot weeks of June 2008, patrons of New York restaurant Florent stuffed their pockets with matches, postcards and other ephemera emblematic of the 24-hour diner soon to close, “beloved in equal measure by celebrities on the A list and hedonists on the edge.” [1] The matches that were struck by both Calvin Klein...
A Modern Identity
This 1947 print by graphic designer Alvin Lustig presents an early logo design for the Hollywood animation production studio United Productions of America (UPA), founded in 1943 and primarily active through 1960. The graphic identity’s bold black circle with its vertical brown band embraces a simple and modern approach to portraying a classic film reel,...
Picture of a Designed by Rick Valicenti
gee dad, modern design, huh?
This poster by graphic designer Rick Valicenti is loaded with iconic commercial imagery. In 1994, Valicenti received the commission to design a poster introducing the Northstar and Broughton Printing Company’s new eight-color press. His resulting design is at once an advertisement for the new press as well as a provocation that questions the role of...