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Image features a poster design by Lester Beall for the Rural Electrification Administration. Please scroll down to read the blog post about this object.
Electrification for a Better Biscuit
This blog post was originally published on January 8, 2014.  By the 1930s, the vast majority of American urban dwellers had access to electricity in their homes and businesses.  But those in impoverished rural areas were often not serviced by private electric companies, who believed that it was not cost-effective for them to invest in...
An early metal toaster in a diamond shape with a visible heating elements and metal frames to hold the toast on either side. Roughly rectangular cast metal base with small decorative floral designs near the feet; two cylindrical buttons on one side. Small pendant knobs on opposite sides of toaster.
Sweetheart Toaster
Landers Frary & Clark was one of the first American companies to manufacture electrical home appliances: in 1908 they introduced an electric coffee percolator and 1912 saw the release of an electric iron. These new products added to the company’s line of household products that they had marketed since the 1890s under the trade name...
Poster with black and white photo image (bottom) of woman removing freshly-baked biscuits from oven, set against blue printed background. Top section: Background is composed of a red polka dots on white background; title "A Better Home" appears within central band of blue (ovoid shape).
Electrification for a Better Biscuit
By the 1930s, the vast majority of American urban dwellers had access to electricity in their homes and businesses.  But those in impoverished rural areas were often not serviced by private electric companies, who believed that it was not cost-effective for them to invest in extending power lines into areas of the country that would...
Why Design Now?: Hope Solar Tower
Why? Solar towers capture solar energy to heat air under an expansive collector zone. Based on the principle that heat rises, this air flows towards the center of the collector through electricity-generating turbines and up and out of the tower, like a chimney. When built, the tower will be about 750 meters high and could...