This is a fun wallpaper showing a great use of positive and negative space. “Shadows of the Paranormal” illustrates the story of the search for the fabled Big Foot. Details have been simplified to the bare minimum, with all motifs rendered as silhouettes, while the creature’s features are reduced to a pair of eyes. In one scene an armed hunter can be seen tracking large footprints into a cave-like opening, which is actually the creature’s armpit. In another, the creature is shown holding a seemingly unconscious person in his arms, shown as a white void against the red monster. Large red footprints abound! The softly rounded forms and close proximity of elements creates an inviting pattern while the clever use of positive and negative spaces adds a bit more humor while creating a strong graphic.
The design is printed in a single color with a flattened perspective which is similar to McFetridge’s works of graphic design. He began designing wallpaper in 2001 with “Shadows of the Paranormal” being one of his early designs. In 2007 he founded Pottok Prints (pronounced poh-tee-ahk) with his wife and partner Sarah deVincentis to control the production and sale of his wallpapers and other items.
Pottok wallpapers are hand screen printed in Los Angeles using recycled paper and water-based inks. No toxic materials are used in any part of the printing process, resulting in a healthier and more environmentally-friendly product that is both beautiful and durable.
McFetridge’s designs are playful and strong graphically, with each one telling a story. A graphic designer and artist McFetridge was the winner of the 2016 National design Award in the field of Communication Design.