What? Design is a process that can solve problems, and socially responsible design is design that seeks to solve problems which vex the world’s poor and marginalized communities. Simply put, socially responsible design uses innovation and the tools of design to improve access to services such as healthcare and education and increase social, economic, and environmental sustainability.
When? On February 27, 2012, leaders from design, academia, the community, and both public and private sectors will meet in New York at the Social Impact Design Summit. We want to use this event as a chance to broaden the discussion about the current and future state of socially responsible design: What is it? Who’s doing it well? Why does it matter? What does it mean for the future? The Summit is planned in partnership with Cooper-Hewitt, National Design Museum, The Lemelson Foundation, and the National Endowment for the Arts.
Why? Socially responsible design covers a broad range of design disciplines. As foundations and organizations interested in this topic, we are still learning about the players and pieces that sustain this area of design. We organized this small gathering to learn and hear from people who engage in this work every day.
Why NOW? It is a pivotal moment in the field of socially responsible design. More than ever, design professionals are involved in projects that have a social impact. Student enrollment in educational programs for social innovation is growing exponentially. Tom Fisher of the University of Minnesota has likened the emergence of this area of design to the growth of public health as a field independent from medicine, and we think that is an apt metaphor. Where are we in the development timeline of this new field?
Who? The Summit is bringing together individuals and organizations with innovative approaches to socially responsible design, as well as public and private funders that support invention, innovation, and design efforts. Each member of this group is crucial to the future of this topic—leaders in their field, people with strong opinions and big ideas, people who like to talk!
You can see some of the people and organizations represented at the Summit talk about their work and the ingenious solutions they are working on to solve some of the world’s most complex problems:
- Amy Smith, D-Lab, MIT
- Timothy Prestero, Design that matters
- Bernard Kiwia, Global Cycle Solutions
- Mariana Amatullo, Design Matters
How YOU can participate: At the Summit, we will ask participants to answer some questions. They are not easy questions, and they certainly have no “right” answer. We want to hear from you. Let us know what you think!
- Where are the gaps in this developing field?
- What are the organizational models that support social impact and public interest design?
- How can we effectively prepare future generations of designers for this growing area of design?
Comment below or join the discussion on Facebook.
We don’t expect to solve these problems in one day, but we do expect to get people talking. Watch this space for follow-up blogs and news from the Summit.
Bill Moggridge
Director
Cooper-Hewitt, National Design Museum
Jason Schupbach
Design Director
National Endowment for the Arts
Photo credits:
Design with the Other 90%: CITIES, Jiko ya jamii (Community Cooker)
Photo: Community Cooker-Jiko Ya Jamii
Design with the Other 90%: CITIES, Floating Community Lifeboats
Photo: Abir Abdullah/Shidhulai Swanirvar Sangstha
Design for the Other 90%, Kinkajou Portable Library
Photo: 2002-2005 Design that Matters, Inc.
Vendor Power
Photo: Center for Urban Pedagogy
Design Impact at Organization of Development, Action, and Maintenance (ODAM) in Thiruchuli, Tamil Nadu, India
Photo: Daniel Timothy Edmunson
Design for the Other 90%, Bamboo Treadle Pump
Photo: 2003 International Development Enterprises (IDE)
Design with the Other 90%: CITIES, Kibera Public Space Projects
Photo: Kounkuey Design Initiative
Design with the Other 90%: CITIES, Bicycle Phone Charger
Photo: Global Cycle Solutions 2011
Windsor Farmers Market by Project H Design
Photo: Project H Design
The Social Impact Design Summit is made possible by The Lemelson Foundation, the National Endowment for the Arts, the Surdna Foundation, and The Rockefeller Foundation.
We got in touch with Critter & Guitari, electronic instrument designers from Philadelphia, to ask them four questions about their practice of design, music, and art.

COOPER-HEWITT: Owen, you studied Music at Dartmouth, and Chris, you studied electronics at ITP. Tell us how you met and when/how you knew you wanted to work together.
CHRIS KUCINSKI: We actually met as freshmen in college. Owen showed up at school with a bunch of banjos he made. He could, and still can, pick on a banjo like crazy(!), but the fact that he built them left a much deeper impression. I hadn’t thought that was a possibility for me before then. We started playing music together and worked increasingly on art and building instruments.
OWEN OSBORN: Yes, creating music especially has been a common activity that makes it easy to work together, and a good way to get inspired as well. I think playing music with someone is a good way to become better at working on an intuitive level. Decisions start to flow with better rhythm and more efficiency.

Critter & Guitari's Pocket Piano MIDI
CH: Your instruments never use words or pictorial icons to explain buttons or controls. The Pocket Piano is a good example of this. Tell us more about this choice, and the challenges and rewards associated with it.
CK: We’re excited to design instruments where people can ignore a manual and go straight to figuring out what the instruments do. We’re always aiming for immediacy and fun in making music. Keeping both how the instrument works electronically and how one interacts with it as straightforward as possible is challenging at times. Hearing and seeing who and how someone plays our instruments is always awesome - pros, amateurs, kids, adults, animals.
OO: This is not so much a decision as a result of the process of streamlining a musical instrument - simplifying the interface so that it is more intuitive and fun to play. Approaching that point, there becomes less of a need for icons and explanation. This is definitely a challenge with electronics since electronic instruments can affect music on so many levels (it can become harder to tell what your movements have to do with the sound being created), but the payoff is the visual design becomes easier to manage as well.

CH: Do you identify as artists, designers, or both? How do you define these terms?
OO: We spend a bunch of time in both of these realms. Most of what we do at Critter & Guitari is turn our art experiments into products. So it usually starts with artmaking and music, and playing with different ways to do this. We might find something we like, and to make it into a product we have to start thinking about how it is put together, the materials, and how other people will use it.
CK: We’re pretty lucky that we get to go between those mindsets like that.
CH: What exciting things does the future hold for Critter & Guitari?
OO: New stuff! Instruments with better connectedness and simplicity. Continuing to experiment.
CK: We’re working on getting our instruments in space, as well. Seriously. We want a Kaleidoloop and Pocket Piano jam on the International Space Station, complete with the bleeps, bloops, and other noises the ISS normally makes! Maybe that recording will make the next Voyager Golden Record....
Cooper-Hewitt’s DesignPrep is a series of free design-education programs that introduces New York City high-school students to collegiate and career opportunities in design. Participating students attend design workshops with professional designers, visit design colleges as well as designers’ studios, and engage in professional development.
Students from all over the city were invited to become DesignPrep Scholars, who will explore their creativity and critical-thinking skills through a range of techniques and media. Sophomore scholars attend Design Camp at North Carolina State University during the summer. Junior and senior scholars garner paid summer internships with high-profile designers in a variety of fields. Through these valuable experiences, Scholars will get a chance to work individually and collaboratively to broaden their understanding of the world around them.
From over 100 applications received, six sophomores, six juniors, and six seniors were selected. Cooper-Hewitt’s Education department celebrated the incoming class of DesignPrep Scholars at a welcoming reception on January 24th. Congratulations to the 2012 DesignPrep Scholars! The Design Blog will showcase their projects and experiences. In the meantime, check out excerpts from the 2011 year-end presentations at Cooper-Hewitt where scholars talk about their favorite moments in the program.
Target: Design in the Classroom is an innovative new program that brings Cooper-Hewitt, to NYC schools. This video shows a kids-eye-view into a full day of design workshops at P.S. 124 in South Ozone, Queens. All K-12 teachers in NYC are eligible for this free, hands-on design workshop.
Register online today at http://www.cooperhewitt.org/designK12registration to register your school for this exciting & free program.
Object of the Month - February 2012: Knoll Textiles
Written by Susan Brown on February 1, 2012 | Comments
For over seventy years, Knoll has been a leader in modern workplace furnishings and textiles. Cooper-Hewitt recently added forty pieces of Knoll textiles and furniture to the collection, most of which were recently seen in the exhibition Knoll Textiles: 1945–2010 at the Bard Graduate Center Museum in New York. Earl Martin, one of the curators, is a graduate of the Master’s Program in the History of Decorative Arts and Design offered jointly by Cooper-Hewitt and Parsons The New School for Design. Recognizing that many of the privately owned pieces were museum-worthy, Martin initiated contact with the lenders to suggest donations to appropriate museums, including Cooper-Hewitt.
One of the textiles, Fibra, was one of Knoll’s most successful print designs, remaining in production for sixteen years. To create the design, Eszter Haraszty, head of Knoll Textiles, asked photographer Erich Hartmann to photograph the wire heddles of designer Evelyn Hill’s loom. The photos were enlarged and printed in the vivid color combinations for which Haraszty was known.
Another textile, Omahar, by Francisca Reichardt, is a technical tour-de-force, requiring fourteen screens to print its 30 1⁄2-inch repeat. Omahar was included in the 1971 Knoll au Louvre exhibition at the Musée des Arts Décoratifs in Paris, where it won a certificate of recognition.

Cooper-Hewitt recently acquired several original prototypes and drawings used to develop OXO's Good Grips product line. Cooper-Hewitt curators identified this line for the museum's collection because the products were a game-changing innovation iconic of late 20th century design. Watch this video to learn more about the story behind the objects.
There is a show called MAPS at the Bryce Wolkowitz Gallery exhibiting an abundant selection of cartographic paintings by Paula Scher of Pentagram, including pieces painted between 1998 and 2010. You don’t realize how big these paintings are when you see them online or reproduced as prints—for example, the World Trade map from 2010 is 92” high by 157” wide. The frenetic richness of the depiction communicates the complexity of globalization and information overload of this millennium, with maximum impact.

World Trade, detail showing part of Africa and Europe. / Paula Scher

World Trade, 2010.
When I was there the gallery was full of people, but in spite of the hubbub and the crush, I was mesmerized by World Trade. It’s much more than a carefully articulated computer graphic rendering of our trading relationships. There is emotional overload in the rich layering and jostling juxtaposition of the brushwork. Paula’s intimacy with typography gives integrity to every character in the words, applied in a frenzy of activity that reflects the endless interdependencies of our globally connected world.
You can get a good impression of Paula Scher from the little film in the Hillman Curtis Artist Series. Her professional work is often in our everyday lives. Take, for instance, the Citi logo, with the red arc over the word. She talks about being an intuitive decision taker whose inspirations either come quickly or fail to arrive. She came up with the idea for that logo in the first meeting and sketched it on a napkin, saying, “How can it be that you talk to somebody and it’s done in a second! It is done in a second! It’s done in a second and thirty-four years.”
On the laborious work of creating the map paintings on weekends, Scher says, “They’re very important to me because they’re what’s left of craft. . . . The computer made me feel like my hands were cut off . . . and it doesn’t smell right! It doesn’t smell like art supplies, it smells like a car.”
In 2003, she created a wayfinding map for Cooper-Hewitt’s National Design Triennial: Inside Design Now exhibition. A rug directed you to the elevator in the Great Hall of the Carnegie Mansion, with a map of the United States mounted on the wall beside it. The rug was festooned with Paula’s rich texture of hand-painted information graphics, full of local and global geographic information. On the outside of the elevator doors she listed the names of the designers in the show, and inside, the floor was covered with a map of Manhattan.

Installation for the National Design Triennial: Inside Design Now, Cooper-Hewitt, National Design Museum, 2003.
A beautifully designed book acts as a retrospective catalogue for the MAPS show. It is presented in a generous coffee-table format of 12” high by 11” wide, and exquisitely printed by Princeton Architectural Press. You may want the book as a keepsake and memory aid, but if you are in New York before the exhibition closes on February 18th, I recommend a visit to the exhibition as it’s more powerful to experience the paintings themselves.

The MAPS catalogue includes paintings, installations, drawings, and prints.
Individuals whose own research explores the Design with the Other 90%: CITIES exhibition’s subject matter have been invited to write blog entries sharing their insights, related research and projects. – Cynthia E. Smith, Curator of Socially Responsible Design, Cooper-Hewitt, National Design Museum
Descriptions of the world’s informal settlements are often filled with two kinds of figures – images of families living and working in deeply impoverished conditions are matched with global urbanization statistics. Mediating between these two types of information is the process of enumeration and community mapping. Produced by citizens themselves, they reveal locations, conditions, and lives often unseen in plain sight.
Ushahidi, an open-source platform for information collection, visualization and interaction, as used on websites such as Voice of Kibera, reverses the top-down, omniscient position of power of institutionally produced maps. These interactive websites follow a methodology developed over 125 years ago by the female residents of the Hull-House Social Settlement located in the slums of the Nineteenth Ward of Chicago, Illinois. There, under the direction of Florence Kelley, a trained social scientist and labor activist, the work of US Census agents conducting a “Special Investigation into the Slums of Great Cities” was translated by Hull-House residents into Nationalities and Wage Maps.

Although they may look conventional to us today, in 1893 when they were produced the Hull-House maps were the first of their kind in the United States. They made visible the complex overlaps of activity, ethnicity, race, income distribution, public and private space, and legal and illegal occupations in this immigrant district, rendering a three dimensional image of a space previously understood only as a “ghetto” or slum. Importantly, Hull-House residents lived within the neighborhood they surveyed and served.

Hull-House Social Settlement resident greeting visitors at the front door. Image courtesy Jane Addams Hull-House Photographic Collection, [JAMC_0000_0125_0528], University of Illinois at Chicago Library, Special Collections
Agnes Holbrook, in charge of the creation of the Hull-House maps, understood their importance in creating a “Kodak view [of a] shifting scene” of the district. Immigrants moved in and out of the tenements and old frame buildings were literally rolled away to make room for new factories. Although such social surveys arose out of concerns surrounding industrialization of the American city – thought to be unruly, wild, and uncontrollable – for the residents of Hull-House they were primarily a tool for social activism, and what Jane Addams, a co-founder of the settlement and winner of the Nobel Peace Prize, referred to as “constructive work,” what we may refer to today as “social work.” With the information articulated in the maps the settlement’s residents were able to argue for health and sanitation, factory and labor (Florence Kelley founded the National Consumers League), and charity and child welfare (Julia Lathrop became the first director of the U.S. Children’s Bureau) reform in the American city.

Enumeration of a community in Katima Mulilo, Namibia by Shack/Slum Dwellers International, from the Design with the Other 90%: CITIES exhibition. Credit: Melanie Fox, Smithsonian Institution, 2011.
While the residents of Hull-House lived in Chicago’s Nineteenth Ward, their educational and class status distinguished them from most of their neighbors. Today techniques of census-taking and map-making enables citizens to advocate on their own behalf. Shack/Slum Dwellers International uses the tools of enumeration and mapping for the purposes of improving informal settlements and building communities. Design tools, both produced by residents and shared via horizontal dissemination, community-based mapping stresses local problem solving and community empowerment over top-down planning and control.

Map Kibera on the Voice of Kibera website, integrating the Ushahidi platform, from the Design with the Other 90%: CITIES exhibition. Credit: GroundTruth.
So too, Ushahidi advances community-based work, adding the important layer of interactivity and rapid dissemination of information. Where the Hull-House Nationalities map could only snap a picture of a moment in time the online Voice of Kibera is a “living project”, revealing conditions and reporting incidents of the informal settlement in Nairobi, Kenya in real time. Overlaid on a locally produced Map Kibera , it is part of OpenStreetMap, an open-source map of the world. Both deeply local through on the ground annotation and networked through the use of GPS, SMS, and the internet, these maps allow a community to visualize and to represent itself – an embedded and embodied globalization.
Sharon Haar teaches architecture at the University of Illinois at Chicago. She is the author of The City as Campus: Urbanism and Higher Education in Chicago and the website Urban Archaeology Chicago. Her current research investigates the role of entrepreneurship, design innovation, and global networking in architectural practices devoted to social activism and humanitarian relief.
Here’s the first installment of our new series, 4 Questions 4, which poses four questions to designers who work primarily in the technology and media space.
Our first guest is Matt Webb, CEO and Principal of London-based design studio Berg. Matt was passing through New York on the heels of CES2012, and we took that opportunity to ask him the inaugural four questions. Matt talks about his studio’s latest project, the Little Printer — a mini-printer with a big personality that turns the best of the day’s digital content into a personalized newspaper — as well as his evolution from a physicist to a CEO.
Video and questions by Katie Shelly.
Frederic Church Collection featured at the Met's new American wing
Written by Gail Davidson on January 23, 2012 | CommentsCooper-Hewitt, National Design Museum’s collection of over 2,000 oil sketches and graphite drawings by Frederic Church was mentioned recently in the New York Times in connection with the reopening of the Metropolitan Museum of Art’s American Wing. According to the Met’s Curator of American Paintings, Elizabeth Kornhauser, fourteen Cooper-Hewitt oil sketches were selected for the presentation because “The Met’s collection contains virtually no oil sketches by Hudson River landscape painters.” When the Metropolitan was building its American collections, large studio pictures made for exhibition were the only paintings considered of value. As a result of new scholarship over the last thirty years, however, the role of oil sketches in the creative process of American landscape painters has been analyzed and their unique virtues appreciated.
For nineteenth-century American landscape painters, sketching out-of-doors in graphite, chalk, or watercolor was part of the artistic process, and the initial way in which they directly experienced the natural world. Sketching was followed by painted sketches, based on the graphite drawings, worked up in the studio; and finally by the grand pictures that were exhibited and sold. The father of Hudson River School painters, Thomas Cole, sketched from nature and taught this practice to his student Frederic Church when Church studied with him in Catskill, NY, between 1844 and 1846. Church maintained this close observation of nature throughout his long career.
Three of CHM’s Church oil sketches hang in the first American Wing gallery of Hudson River School painters. They are Mount Katahdin Rising Over Katahdin Lake (before 1878), Surf Pounding Against the Rocky Maine Coast (1862); and Sunset across the Hudson Valley (June 1870). In another gallery of enormous exhibition paintings are five of Cooper-Hewitt’s most inspiring oil sketches:
- Cloudy Skies, Jamaica (August 1865)
- Floating Iceberg (1859)
- Cloudy Skies, Jamaica (August 1865)
- Mount Chimborazo, Ecuador (1857)
- Mount Chimborazo Seen Through Rising Mist and Clouds (1857)
Three works hang between Church’s Aegean Sea and The Parthenon from the Met’s collection, while Floating Iceberg and Off Iceberg, New Foundland [sic] (1859) hang on the opposite wall. The eight Cooper-Hewitt oil sketches will be exhibited through June 2012, after which they will be rotated with other examples from Cooper-Hewitt’s collection, which will be on view until December 2012.
Admiring comments from visitors — "Nice, very nice,” or “They look like they could have been painted yesterday” — capture the special qualities of these oil sketches that are lacking in most of the larger surrounding paintings. Unlike the more grand pictures painted in the studio, Church’s oil sketches, for the most part painted out-of-doors (en plein air), convey the immediate effects of an unidealized nature: the movement of clouds, the temperature of the air, and the fascination with light and color. They give new meaning to the expression “up close and personal.” Church was a master at capturing nature at its most awesome.
Cooper-Hewitt is fortunate to hold the largest number of works by Frederic Church in the world, over twice the number of works in the collection at Church’s home, Olana, in Hudson, NY. The oil sketches were given to Cooper-Hewitt early in its history, in 1917, from Church’s son Louis Palmer Church, when the family wanted to empty Olana’s cluttered attic and painting studio. The Hewitt sisters, who acquired the collection, are to be commended for their foresight in encouraging art students and the general public to value and appreciate Church’s depiction of the national landscape.







