Alvin Lustig

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Cover Art Cubism
This 1948 jacket for William Carlos Williams’ book-length poem Paterson was designed by Alvin Lustig for New Directions Publishing’s New Classics series, a collection of reprints of modern literature. Lustig and Williams, a self-expressive graphic designer and a painterly writer, respectively, are a particularly complimentary pair, of the many authors whose work Lustig visually rendered....
Gatsby’s Return
This 1947 book cover for The Great Gatsby was designed by Alvin Lustig (American 1915–1955) as part of the New Classics project. Initiated in 1939 by New Directions Publishing, the New Classics project created a series of cutting edge reprints of classic novels.  When F. Scott Fitzgerald’s novel was first published in 1925, it garnered...
A Spirited Equation
You don’t have to be a mathematician to appreciate this visual recipe designed by Elaine Lustig Cohen (American, 1927–2016). An orange pomander studded with cloves, a French red wine from the Rhone valley, and Courvoisier cognac add up to produce the mulled wine served by Elaine and Arthur Cohen at their New Year’s Day parties....
Sound Off!
Alvin Lustig was one of the most influential graphic designers of mid-20th century America, despite the unfortunate brevity of his career. Well-known for his designs of books, book jackets, and magazines, Lustig also designed several record jackets for albums of classical and concert band music. Four such albums bearing Lustig’s design are featured in Cooper Hewitt’s...