April Greiman
![Abstract, collage-like poster with [Your Turn, My Turn, 1983] printed in large red letters across the center, surrounded by a photograph of planet Earth, a spattering of white, red, and blue, and more information about the event. Most of the poster is rendered in offset red and blue, giving the effect of a technological glitch.](https://www.cooperhewitt.org/wp-content/uploads/2022/03/April-Greiman-Featured.jpg)
ABOUT APRIL GREIMAN
April Greiman (American, born 1948) trained at Kansas City Art Institute from 1966 to 1970 and continued her postgraduate studies with Wolfgang Weingart and Armin Hoffman at the Kunstgewerbeschule in Basel, Switzerland, from 1970 to 1971. Greiman became an instructor at Philadelphia College of Art and worked in both Philadelphia, Pennsylvania, and New York City.
In 1976, she moved to Los Angeles, California, and established her own studio, where she became the leading figure of emergent “NEW WAVE” design. Greiman was then appointed to Director of the California Institute of the Arts in 1982 where she had the opportunity to work with photographer Jayme Odgers to experiment with video and computers. Greiman’s approach to design is to look at the page as a three-dimensional space through the juxtaposition of typography, photography, and other elements.
COLLECTION HIGHLIGHTS
![Abstract, collage-like poster with [Your Turn, My Turn, 1983] printed in large red letters across the center, surrounded by a photograph of planet Earth, a spattering of white, red, and blue, and more information about the event. Most of the poster is rendered in offset red and blue, giving the effect of a technological glitch.](https://www.cooperhewitt.org/wp-content/uploads/2022/03/April-Greiman-1995-167-3-150x150.jpeg)
Pioneering transmedia designer April Greiman has pushed graphic design into new dimensions, from the built environment to augmented reality (AR). Greiman’s designs are among the first digital graphics ever made, and her innovative use of advanced digital technology has made her a leader in the design world. In this talk, Greiman speaks about her career...
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American designer Dan Friedman was a student of Swiss master Armin Hofmann in the late 1960s. Friedman was working at Anspach, Grossman, Portugal, Inc., when the firm secured the account for the new Citicorp identity. He designed Citicorp’s logo and other key elements of the brand campaign. His poster for Citicorp Center, advertising Citicorp as...
