This Predicta Princess television, produced by Philco in 1959, is a tabletop model designed for portability. The Princess, featuring the Predicta’s trademark ‘low neck’ swiveling screen, was a departure from the classic home television which was housed in a large wooden cabinet designed as a piece of furniture. This compact case allowed the television to be moved from room to room, increasing its utility, rather than being consigned to one room like the larger format of earlier televisions. The Predicta Princess, with its thin neck, compact case and swivel screen was marketed to women with the idea that they could reposition the television and the screen, making it possible to watch TV while performing household chores almost anywhere in the home.
Considered futuristic in 1959, the space age aesthetic of this television seems prototypical of early desktop computers that would become familiar fixtures during the 1980s and 90s. Many computers featured a narrow necked, pivoting screen sitting on a boxy looking C.P.U. (central processing unit). As far as portability, that would wait until the development of laptops, tablets and smartphones.
With this television, Philco design director, Herbert V. Gosweiler presented America with a forward thinking design that would be applicable decades into the future.
Susan Teichman is a design historian who specializes jewelry history and the architectural history of synagogues.