Graphic designer Philippe Apeloig describes the process and thinking behind the VIVO IN TYPO poster.

The gigantic poster is part of the Cooper Hewitt permanent collection. You can see it on 12/12 when the museum re-opens, as part of our “Making Design” exhibition.

Thanks to Erik Hougen at the Lower East Side Printshop for demonstrating the printmaking process. You can see the whole screen printing process unfold here.