The 2010 Product Design award goes to Smart Design.
Founded in 1980, Smart Design is led by Davin Stowell and Tom Dair. They are a multidisciplinary design consultancy, responsible for designing the OXO Good Grips kitchen tools, the SmartGauge instrument cluster for the Ford Fusion Hybrid, New York City taxi graphics, and medical devices for UCB.
The Product Design Award is given to an individual or firm for exceptional work in the design of consumer goods, technology, or home and office furnishings.
Presenting the Product Design Award is Sam Farber, founder of Farberware and OXO.