One of 31 video segments featured in 'Designing Media', the new book, DVD and website by Bill Moggridge.

More info on 'Designing Medi'a available at

Airside, a London-based creative design agency, demonstrates a fluent approach to using multiple media platforms. Fred Deakin is both a musician and a designer. He brings a rich combination of media to the support of his band Lemon Jelly. Nat Hunter thrives on developing algorithms and communication design; he relaxes by knitting "Stitches." Alex Maclean combines a flair for animation with a whimsical wit.

More info on Designing Media available at