Turning the pages of this 1939 Armstrong pattern catalog brings me back to when I first moved into my apartment. The floors in every room were covered in old-fashioned linoleum, with well-worn paths marking where people had walked over time. Of course, this all had to go, so I started tearing up the old linoleum only to uncover layer upon layer of different linoleum patterns and colors. Frustrated—but fascinated—it was déjà vu… the floors in my grandmother’s house, childhood visits running through the rooms in the homes of family and friends.

A “vegetable motif” pattern, geometric design, and a kitchen design using Armstrong linoleum flooring

First invented by Frederick Walton in 1860, linoleum is oxidized linseed oil mixed with ground cork dust, gums, and pigments. It was one of the most fashionable and widely used floor coverings from the 1870s through the 1960s. It was used everywhere from battleships to bathrooms.

The Armstrong Cork Company started manufacturing linoleum in 1908, and produced an amazing variety of patterns. By 1918, Armstrong advertised 380 available designs. These included mosaics, tiles, parquetries, granites, marble, and “carpet” patterns. This trade catalog from the Library’s collection documents the trends of styles and interior design of the 1930s and 1940s, and features modern geometric patterns along with traditional “homey” motifs and floral designs. The catalog shows patterns for every room in a house, and for anywhere else that linoleum might be the preferred flooring material.

Linoleum has remained fundamentally unchanged for one hundred years. Made from recycled materials and sustainable content, its “green” composition makes it as popular now as it was back in 1939. For years, linoleum was considered something to rip out in order to get down to the “real floor.” I know, I did it myself! I certainly never imagined these old flooring patterns would return to fashion as part of the popular “retro” look, or that linoleum would make a comeback.

2 thoughts on “Linoleum Lives On

Is it possible to PURCHASE one of these linoleum patters…I’m renovating my 1924 Craftsman home and want this look for the kitchen. Does any company make a “like” look in today’s market…that is $3.50 per sq. ft. or less. Marmoleum has one that’s close, Graphic, color Scrabble. I’m looking for a less expensive alternative but still having that “Look”
thank you, in advance, for your help.
JHA Heath

My husband is going to lay linoleum tiles on our kitchen floor since there is no linoleum sheet large enough. I am going to create a design using a mix of colors of Armstrong Excelon tiles. Our local flooring company loaned me boxes of small samples so I can play with the amazing range of color choices. You can look on line but there are limited color options shown. Armstrong tiles are sold by the box and are about 90 cents a square foot. I’ve been advised against Marmoleum because it doesn’t have the lasting quality of Armstrong. I don’t intend to do anything as complicated as the retro designs on this page.

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