Lester Beall

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Image features a poster design by Lester Beall for the Rural Electrification Administration. Please scroll down to read the blog post about this object.
Electrification for a Better Biscuit
This blog post was originally published on January 8, 2014.  By the 1930s, the vast majority of American urban dwellers had access to electricity in their homes and businesses.  But those in impoverished rural areas were often not serviced by private electric companies, who believed that it was not cost-effective for them to invest in...
Poster with black and white photo image (bottom) of woman removing freshly-baked biscuits from oven, set against blue printed background. Top section: Background is composed of a red polka dots on white background; title "A Better Home" appears within central band of blue (ovoid shape).
Electrification for a Better Biscuit
By the 1930s, the vast majority of American urban dwellers had access to electricity in their homes and businesses.  But those in impoverished rural areas were often not serviced by private electric companies, who believed that it was not cost-effective for them to invest in extending power lines into areas of the country that would...