Lines Forest is a recently acquired wallpaper I am happy to write about. The design somewhat resembles a circuit board with its minimal rendering of design elements but the title clearly sets the record straight that this is a forest, though not necessarily one containing trees. The design is composed of strong verticals along with a variety of geometric shapes. The seemingly random placement of these other elements suggest the organic nature of the forest while also making the design more cohesive and less directional. The high contrast of the black on light gray background increases the graphic quality and abstract nature of the design.

McFetridge’s works of graphic design usually employ a simple color palette and flattened perspective. This aesthetic continues in his wallpaper designs, most of which are printed in a single color. He began designing wallpaper in 2001 with “Shadows of the Paranormal” and “Lines Forest” among his early designs. In 2007 he founded Pottok Prints (pronounced poh-tee-ahk) with his wife and partner Sarah deVincentis to control the production and sale of his wallpapers and other items.

McFetridge is a Los Angeles-based graphic designer and visual artist and was the winner of the 2016 National Design Award in the field of Communication Design. His work was also included in the 2003 National Design Triennial: Inside Design Now.

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