Ivan Chermayeff’s famous poster uses a system of found typography to represent the gathering of design professionals at the International Design Conference at Aspen. Chermayeff uses luggage tags to represent the array of countries from which the attendees hail.

Ellen Lupton is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum and Director of the Graphic Design MFA program at Maryland Institute College of Art.

The exhibition How Posters Work is currently on view at Cooper Hewitt through November 15, 2015.  You can learn more at the exhibition homepage  and find the book How Posters Work at SHOP Cooper Hewitt. #HowPostersWork

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