Andrzej Pagowski is a leading member of the third generation of the Polish School of Poster Art. By actively interpreting a subject with emotionally charged images, often drawn or painted by hand, these designers tell stories through the medium of the poster. Pagowksi created this poster for the Polish distribution of Roman Polanski’s legendary 1968 horror film Rosemary’s Baby (based on the novel by Ira Levin). This moment of intimacy between Rosemary and her demon child is only implied in the film, never shown directly.

Ellen Lupton is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum and Director of the Graphic Design MFA program at Maryland Institute College of Art.

The exhibition How Posters Work is currently on view at Cooper Hewitt through November 15, 2015.  You can learn more at the exhibition homepage  and find the book How Posters Work at SHOP Cooper Hewitt. #HowPostersWork

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