One of 31 video segments featured in 'Designing Media', the new book, DVD and website by Bill Moggridge.

More info on 'Designing Medi'a available at

Blixa Bargeld has been leading an innovative industrial rock band based in Berlin for decades and has accumulated a loyal and enthusiastic community of fans. Working in the traditional relationship to music publishers, he was never able to do more than cover the costs of production and even that level of support was steadily eroding. In the next interview, with Blixa and his wife, Erin Zhu, we learn how a band like his can bypass the traditional music business, developing a self-supporting economic model based on subscriptions from fans, enabled by the Internet.

More info on Designing Media available at