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Poster, Jetztmusik Festival, 2014. Designed by Götz Gramlich. Animated gif. Courtesy of the designer.
The Animated Poster
As digital screens become increasingly prevalent, the printed poster has taken on new roles. For his commemoration of the transition from summer to fall in his poster Herbstzeitlose (Autumn Crocus), Götz Gramlich created both a digital animation and a screenprinted poster around the same design concept. In the animation, the letters peel away one by...
friedman
The Dan Friedman Collection
American designer Dan Friedman was a student of Swiss master Armin Hofmann in the late 1960s. Friedman was working at Anspach, Grossman, Portugal, Inc., when the firm secured the account for the new Citicorp identity. He designed Citicorp’s logo and other key elements of the brand campaign. His poster for Citicorp Center, advertising Citicorp as...
cheap art
Angry Graphics
In 1992, Karrie Jacobs and Steven Heller published Angry Graphics, a chronicle of oppositional images created during the presidencies of Ronald Reagan and George H. W. Bush. (An excerpt from Angry Graphics appears in the publication How Posters Work.) These passionate works were born in the heat of that period’s wars, epidemics, and economic upheavals. Jacobs...
Poster, NR. 4, 1974. Designed by Wolfgang Weingart for Kunstgewerbeschule (Basel, Switzerland). Letterpress. 87.4 × 61.7 cm (34 7/16 × 24 5/16 in.). Gift of Anonymous Donor, 1997-19-140.
Experimenting with Type
While many works of design explore a blunt, diagrammatic simplicity, others challenge the viewer to fill in the blanks. Inspired by cubist collage, E. McKnight Kauffer created images with fluid boundaries. Wolfgang Weingart turned letters into parts of bodies and parts of other letters, playing with text as both language and not-language. In a series...
matter
Texturemontage
We can feel an image in our bones and muscles. We can also touch it with our skin (almost). The knitted wool glove in Herbert Matter’s Engelberg, Trübsee, Switzerland (1935) is so real we can almost sense it against our skin. Designers speak of “texture” as a basic design element, and yet this quality often...
pfaffli
The Rise of Risography
Risography was invented in the 1980s in Japan as a cheaper alternative to xerography for small businesses. The machine is similar in appearance to a photocopier, but as a form of stencil duplication, it is akin as a printing method to screenprint. An image, designed to print one color at a time, is cut into...
shiro shita saori
Let’s Get Digital
The rise of digital printing has transformed the ability of graphic designers to produce and publish their work. Inkjet printing is a technique that propels tiny droplets of ink onto the paper. Laser printing— the updated method of photocopying—uses a laser beam to train back and forth across an electron-charged drum to define the image....
warhol
Pushed Through A Screen
A screenprint is produced using a gauzy screen that has been stretched across a rectangular wooden frame. Ink is spread across the top portion of the screen by the printer, who then pulls the ink towards them with a rubber blade commonly known as a squeegee. The pressure forces the ink through the screen and...
Poster, Obsessive-Compulsive Design, 1999. Designed by Ed Fella for AIGA, American Institute of Graphic Arts (New York, New York, USA).  Offset lithograph. Printed by Pip Printing. 43.3 × 28.1 cm (17 1/16 × 11 1/16 in.). Gift of Edward Fella, 2002-8-16.
Quality and Quantity
Around the turn of the twentieth century, the new process of offset lithography emerged within the commercial printing industry. “Offset” refers to the process of transferring ink from a flexible matrix to a rubber cylinder, which then transfers the image to the paper. Offset printing replaced heavy stones with light, flexible plates and automated the...