Picture of a Poster, Citicorp Center 5, 1975; Designed by Dan Friedman
Selling Citicorp Center: Dan Friedman’s 1975 Poster Campaign
A major proponent of “New Typography” in the United States, Dan Friedman received his formal education in Basel, Switzerland under Armin Hofmann, an influential educator and designer whose students disseminated the Swiss Style of graphic design in the late 1960s. Though Friedman’s portfolio had earned him teaching positions at Yale University and SUNY Purchase upon...
A Belief in a Radical Spirit
The Citibank logo is a familiar sight to every New Yorker. On the average ten minute walk through midtown Manhattan you might encounter the iconic red umbrella logotype half a dozen times, the friendly san serif letters decorating bank buildings, ATMs, and rentable bikes. The current Citi logo was designed in 1998 by Paula Scher,...