It is difficult to imagine that something as ubiquitous as the I Love New York logo was designed completely for free. But that is exactly what graphic designer Milton Glaser did in 1976 when he created his first simple sketch with red crayon on the back of an envelope for the New York Chamber of...
![At top, the letter "I" is paired with a red heart symbol bearing a black spot at lower left. The letters, N and Y are directly below and the remaining words fill the sheet, becoming smaller on the last line: I [heart] / NY / MORE / THAN EVER. Below the logo is the following text: BE GENEROUS. YOUR CITY NEEDS YOU. THIS POSTER IS NOT FOR SALE.](https://www.cooperhewitt.org/wp-content/uploads/2013/09/34800_73435d41f36754b6_b.jpg)
