Whirlpool Corporation

Whirlpool Corporation uses design as a strategic tool to produce high-quality, innovative appliances that meet the needs of a broad range of American households. Whirlpool strives to achieve both business value and consumer solutions through design and consistently reinvents mass-market appliances. The recent development and introduction of a new youth brand, Pla (pronounced “play”), reveals the company’s ongoing commitment to innovation and design-driven solutions that are relevant to its customers’ lives. In the last two years, Whirlpool introduced a record number of new products and futuristic design concepts, including the Whirlpool brand Duet, a horizontal-access clothes washer-dryer pair; Personal Valet, a clothes revitalizing system that smoothes wrinkles and removes odors; and Macrowave, a new look at the microwave oven.

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