A major force in the design world since arriving in New York on a Fulbright grant in 1987, Austrian born Stefan Sagmeister strives to create design that has the ability to touch the viewer’s heart. He established Sagmeister Inc. in 1993, with an emphasis on concept over style. His work is primarily based in the entertainment, art and culture industries. In the field of music, Sagmeister transforms the traditional space of the CD package into an unfolding narrative which engages the audience and goes beyond the message to create a multi-sensory experience. Clients have included music legends such as the Rolling Stones, Lou Reed and The Talking Heads. Other projects utilize standard commercial packaging in surprising contexts, such as a promotional mailer for a fashion client featuring a newspaper publication hung over a wire hanger. His work has been profiled in The New York Times and Rolling Stone magazine and featured prominently on Entertainment Tonight, The Late Show with David Letterman and Good Morning America.