SHoP Architects, a 60-person practice, was founded by its five principals in 1996. SHoP has been a leader in the transformation of intricate theoretical design into easily understood construction models by rethinking architectural practice. This think tank has pushed the designer’s realm past form making and into software design, branding, real estate development, construction and the co-development of new sustainable technologies. As both practitioners and educators, their commitment to challenging the entire process of building has proven to a generation of architects that beauty and technological proficiency are not mutually exclusive. Their current work includes a two-mile waterfront park along New York’s East River and projects for the Fashion Institute of Technology and Goldman Sachs, both in Manhattan, and Google in Mountain View, CA. Recently completed projects include Garden Street Lofts in Hoboken, NJ, Hangil Book House in Seoul, South Korea, The Porter House in New York City and SanLiTun in Beijing.