Rick Valicenti’s graphics bristle with innovation, imagination, curiosity, and craft. He has been a leading presence in design as a practitioner, an educator, and a mentor. In 1988, he founded Thirst, a Chicago-based design collaborative devoted to art, function, and real human presence. The firm has received numerous awards for its self-initiated and commissioned projects. In 2006, Valicenti was honored with the AIGA Medal and was included in Cooper-Hewitt’s National Design Triennial: Design Life Now. He is the editor of a monograph on Thirst, Emotion as Promotion, whose suggestive title evokes the wit and passion that invariably animate Valicenti’s work.