After a nationwide call for entries, Cooper Hewitt, Smithsonian Design Museum announced
Tova Kleiner, 15, of New York City as the winner of the National High School Design
Competition: Good for All. Organized in collaboration with Target, the second annual
competition invited students to submit design ideas that improve a community’s access to
healthy, fresh foods. Kleiner was selected from among the three finalists for her innovative
product design and food-delivery system for seniors.

“The museum has long championed design’s profound educational value and this
competition is a life-changing opportunity for young people to engage in design’s problemsolving
power,” said Caroline Baumann, director of Cooper Hewitt. “The finalists’ designs
were all exemplary and reflected the students’ creative prowess, as well as their keen
understanding of food scarcity and design’s ability to affect change within a community.”

Kleiner, a student of SAR High School in Riverdale, N.Y., was inspired by conversations with
her grandmother, who has trouble carrying heavy produce. Her winning solution, titled
“Doorstep Market,” is composed of fresh foods packaged into daily containers based on
customer specifications, organized by longevity and includes easy meal and food
preparation ideas. In her concept, produce is sourced from local farmers and markets and
delivered weekly by high school students, fostering connection within an urban or suburban
community. The other finalists were Anne Jang, 18, of Irvine, Calif., who proposed an urban
wayfinding system directing people to healthy food options, inspired by a community in
Taipei, where her extended family lives; and Rostam Reifschneider, 17, of Rancho Santa Fe,
Calif., who designed a fresh-food subscription meal service for day laborers, inspired by a
group of workers in his San Diego community. View all the finalists’ projects.

Kleiner’s design will be featured at Cooper Hewitt during National Design Week Oct. 14–22,
the museum’s annual series of free education programs based on the vision and work of the
National Design Award winners. It will also be displayed at the Target store in Fenway Park,
the first CityTarget on the East Coast. As part of her award and prizes, Kleiner has been
invited to attend the Teen Design Fair during National Design Week and to visit Target’s
headquarters in Minneapolis.

“We are proud of Target’s sponsorship of the ‘Good for All’ design challenge, and are inspired
by the projects that were submitted this year by teenagers—the next generation of
designers—from 24 states,” said Todd Waterbury, Target’s chief creative officer and
Cooper Hewitt trustee. “The clarity, empathy and passion demonstrated by the three finalists during their presentations was impressive, and we can’t wait to see what comes
next for each of these talented students.”

An esteemed panel of judges from diverse creative fields convened at Cooper Hewitt June 4
to hear presentations by the three finalists. The jury included Caroline Baumann, director,
Cooper Hewitt; Katherine Darnstadt, founder and principal architect of Latent Design; Siggi
Hilmarsson, founder, siggi’s; Sam Kass, former White House chef and senior policy advisor
for nutrition, founder of Trove and partner in Acre Venture Partners; Jason Mayden, CEO of
Super Heroic Inc., designer-in-residence at Accel Partners, lecturer and fellow at Stanford and former senior global design director at Nike; Martha Stewart, founder of Martha
Stewart Living Omnimedia; Todd Waterbury, chief creative officer, Target; and Alice Waters,
owner of Chez Panisse Restaurant and founder of the Edible Schoolyard Project.

The National High School Design Competition: Good for All took its inspiration from the
museum’s 2016–17 exhibition of 60 community-driven designs addressing economic and
social inequality, “By the People: Designing a Better America.” When developing their
concept, students were encouraged to think like designers and consider how they can best
reach communities on a broad scale, use resources efficiently and create elegant,
streamlined solutions.

In advance of their presentations to the judges, the three finalists traveled to Boston to
attend a Mentor Day May 13 with 2012 National Design Award-winner Timothy Prestero,
founder and CEO of Design that Matters, and Hildreth England, assistant director of Open
Agriculture Initiative, MIT Media Lab, to learn more about the design process and food
innovation as they refined their designs.

The competition is an extension of Cooper Hewitt’s educational outreach initiatives
targeting teens, including DesignPrep, which offers free in-depth design education programs
to more than 1,200 New York City high school students each year, introducing them to
college and career opportunities in design; and Design in the Classroom National, which
introduces design thinking and learning to teachers who reach 1,000 high school students
each year in six pilot cities, with plans underway to expand the program nationwide.

Organized by Cooper Hewitt, Smithsonian Design Museum in collaboration with Target.


Founded in 1897, Cooper Hewitt is the only museum in the United States devoted
exclusively to historic and contemporary design. Housed in the renovated and restored
Carnegie Mansion, Cooper Hewitt showcases one of the most diverse and comprehensive
collections of design works in existence. The museum’s restoration, modernization and
expansion has won numerous awards and honors, including a Lucy G. Moses Preservation
Award from the New York Landmarks Conservancy, a Gold Pencil Award for Best in
Responsive Environments and LEED Silver certification. Cooper Hewitt offers a full range of
interactive capabilities and immersive creative experiences, including the Cooper Hewitt
Pen that allows visitors to “collect” and “save” objects from around the galleries, the
opportunity to explore the collection digitally on ultra-high-definition touch-screen tables,
and draw and project their own wallpaper designs in the Immersion Room.

Cooper Hewitt is located at 2 East 91st Street at Fifth Avenue in New York City. Hours are
Sunday through Friday, 10 a.m. to 6 p.m., and Saturday, 10 a.m. to 9 p.m. The Arthur Ross
Terrace and Garden and Tarallucci e Vino cafe open at 8 a.m., Monday through Friday, and are
accessible without an admissions ticket through the East 90th Street entrance. The
museum is closed on Thanksgiving Day and Christmas Day. Public transit routes include the
Lexington Avenue 4, 5 and 6 subways (86th or 96th Street stations), the Second Avenue Q
subway (96th Street station), and the Fifth and Madison Avenue buses. Adult admission,
$16 in advance via, $18 at door; seniors, $10 in advance via, $12 at door; students, $7 in advance via,
$9 at door. Cooper Hewitt members and children younger than age 18 are admitted free. Pay
What You Wish every Saturday, 6 to 9 p.m. The museum is fully accessible.
For further information, call (212) 849-8400, visit Cooper Hewitt’s website at and follow the museum on, and