Siggi Hilmarsson moved to the US from Iceland to attend Columbia Business School. Adjusting to the American diet, he found American yogurt excessively sweet, so he started making his own in his New York City apartment based on Icelandic traditions and using less sugar. A year later he started selling his yogurts at an outdoor farmers market in downtown Manhattan. Today, siggi’s yogurt is available in 25,000 outlets around the US including major grocers such as Target, Whole Foods, Wegmans and Kroger. In 2016 Starbucks launched siggi’s yogurt into 7,000 of their stores nationwide. Siggi’s passion for healthy eating and decreasing sugar in our diets has gotten him recognized by Food & Wine Magazine’s 40 Under 40, Goldman Sachs 100 Most Intriguing Entrepreneurs and Paper Magazine’s cheeky Beautiful People issue.

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