Design is about people, not things… Not just a catchphrase, it’s the key to Smart Design’s success. Over 90% of their designs have been brought to market, an impressive statistic for any industry. Their formula is simple: understanding the differing needs of people results in design that is truly universal. Cooper-Hewitt Members enjoyed a ‘fireside chat’ with Davin Stowell, founder and CEO. From his Corning college days to building a multi-disciplinary consultancy, Davin has steered the design directions at OXO, HP, and Johnson & Johnson, to name a few. Our visit included a peek into the prototype lab and test kitchen. See our snapshots below.

Learn about Smart Design’s award-winning work for UCB. See Smart Design honored at the National Design Awards 2010.

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