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Simply Smart Design
Design is about people, not things… Not just a catchphrase, it’s the key to Smart Design’s success. Over 90% of their designs have been brought to market, an impressive statistic for any industry. Their formula is simple: understanding the differing needs of people results in design that is truly universal. Cooper-Hewitt Members enjoyed a ‘fireside...
Cooper-Hewitt: The Business of Design 2010
Business leaders discuss how design impacts their overall strategy and affects their bottom line. Bob Safian, Publisher of Fast Company moderates a panel that investigates companies choices that are making clear impact on sustainability issues and their businesses. Panelists include: 
S. Richard Fedrizzi, CEO, United States Green Building Council
Chris Hacker, Chief Design Officer, Johnson &...