The 2010 Fashion Design Award goes to Rodarte.
Rodarte was founded in Pasadena, California, in 2005 by Kate and Laura Mulleavy. Inspired by things as diverse as California Condors, Japanese horror films, and our national parks they do amazing and magical things to fabrics and materials. They are creating a new lens for the world to see American fashion.
The Fashion Design Award celebrates one of the most personal—and most public—forms of design expression: the clothes we wear. The Award recognizes work in clothing, accessory or footwear design.
Presenting the Fashion Design Award is Cecilia Dean, editor and co-founder of Visionaire.