self-promotion

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Poster featuring the text "VIVO IN TYPO" composed of red, black and white computer-generated punctuation marks. Additional text with details of exhibition printed in white at the right hand side.
Making a Poster is a Process
When graphic designer Philippe Apeloig featured his own poster designs at the Espace Topographie de l’art in Paris, he chose the title Vivo in Typo for the exhibition, and decided to make the title the graphic focus of his promotional poster.  Apeloig concieved of an image comprised entirely of typography.  He began by sketching punctuation marks...