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In 1966, the influential German designer, Otl Aicher (1922–1991), was hired to design the 1972 Munich Olympic Games’ iconography, language, and overall graphic scheme. By this time, Aicher had worked to modernize brands like Braun (1956–66) and Lufthansa (1962–64) and was a co-founder of the Ulm College of Design, a school established upon a post-war...