Join modern design firms Maharam, Design Within Reach and Tricycle as they share their companies’ approaches for marketing design. Held in conjunction with the exhibition Multiple Choice: From Sample to Product, this panel will explore current marketing trends such as consumer customization and online outreach.
At the end of the introduction to the Multiple Choice exhibition, the curator reflects that, “as contemporary design industries move to open-sourcing and electronic formats for the marketing of their products, physical samples may soon become obsolete.” From a future academic and archival view point, this is a sad possibility, as material sampling formats contain...