New York’s Design Museum Is Now Open on the Upper East Side

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World-class design on the Upper East Side? We’re proof positive!

Cooper Hewitt, Smithsonian Design Museum has collaborated with Wieden+Kennedy New York on a new advertising campaign to celebrate its recent reopening in the landmark Andrew Carnegie Mansion on the Upper East Side of Manhattan. The central message of the campaign is to remind New Yorkers that their design museum is now open on the Upper East Side. The out of home advertising campaign will run in design-centric neighborhoods throughout New York City, as well as on social media platforms through the month of April.

The campaign uses vibrant graphic design and witty copy lines specific to the Upper East Side, Upper West Side, Lower East Side, Chelsea, Meatpacking, West Village, and SoHo neighborhoods in Manhattan, and the Williamsburg, Greenpoint, and Bushwick neighborhoods in Brooklyn.

Highlights from the campaign:

Sure, the Guggenheim is exceptional design, but it’s also a museum that can’t fit in our museum; otherwise, it would definitely be in our museum. (Upper East Side)

Converted factory spaces are great, but we’re pretty stoked about our converted 51,163-square-foot Georgian Revival mansion. (Bushwick)

When the thrill of fashion models finally wears off, we’ve got this enameled porcelain collection you should probably come see. (Chelsea/Meatpacking)