Have you ever wondered, “was this really designed for me?” Join Yvonne Lin, founder of 4B Collective and Femme Den, to explore how designers might better understand their users. Participants will be introduced to journey mapping, a tool used by designers to shed light on a user’s experience. Throughout the session, participants will enhance their design literacy skills and build a network with other participants who are interested in exploring innovative tools to use in their own practices, classrooms, or organizations.

No prior experience in design required. Recommended for ages 16+. 

Yvonne Lin is a designer and an expert at considering gender in developing compelling and functional solutions to complex design problems. Lin is a founder of 4B Collective and the Femme Den. She has designed numerous awardwinning and best-selling products, messages, and services for clients such as Nike, Under Armour, Lego, Hasbro, Proctor & Gamble, Pepsi, Nissan, and American Express. She is the inventor on more than 20 patents and was named a Master of Design by Fast Company. In addition, she shares her knowledge by writing for Fast Company and teaching at Parsons School of Design. Previously, she was an Associate Director at Smart Design. She also spends a lot of time skiing, cooking, and dressing up her small kids in a variety of unwieldy and fuzzy outfits. 


This free program will feature breakout rooms and will be hosted through Zoom, with the option to dial in. Details will be emailed to you upon registration. This program includes closed captioning. For general questions or if we can provide additional accessibility services or accommodations to support your participation in this program, please email us at CHEducation@si.edu or let us know when registering. 

About Design Snacks

Build your design toolkit! Design Snacks is a series of hands-on workshops exploring techniques and strategies for participants to incorporate into their own practices, classrooms, or organizations. Workshops are held every other Wednesday through May 5th, 2021. Participants are not required to participate in all workshops. Find out more about all upcoming Design Snacks programs. 

Design Snacks are made possible with major support from Milton and Sally Avery Arts Foundation and The Richard and Jean Coyne Family Foundation. Generous support is also provided by The Hirsch Family Foundation. Additional funding is provided by public funds from the New York City Department of Cultural Affairs in partnership with the City Council.