Bill Moggridge is a co-founder of IDEO, a global design consultancy, creating impact through design. A Royal Designer for Industry, Moggridge designed the world’s first laptop computer. He pioneered interaction design and is one of the first people to integrate human factors into the design of software and hardware. He has been a trustee of the Design Museum; visiting professor in interaction design at the Royal College of Art in London, lecturer in Design at the London Business School and a member of the Steering Committee for the Interaction Design Institute in Ivrea, Italy. He is currently consulting associate professor in the design program at Stanford University. His book, DVD and Web site “Designing Interactions” tell the story of how interaction design is transforming our daily lives.