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Image features a car with bright headlights is shown driving across a bridge at night. Lights in the distance are reflected in the water. A light bulb is encircled in the upper right-hand corner, emphasizing the product the car is utilizing. At the bottom of the poster appears the brand name PHILIPS in large orange block letters with white dashes. Please scroll down to read the blog post about this object.
Illuminating the Road Ahead
When Louis C. Kalff was hired by Philips in 1925, the company was one of the largest producers of lightbulbs in the world. Kalff created a brand identity for the company, including the iconic logo. For this poster, Kalff illustrated a car whose piercing bright headlights illuminate the scene. The stylized arcs and angles reflect...
A Belief in a Radical Spirit
The Citibank logo is a familiar sight to every New Yorker. On the average ten minute walk through midtown Manhattan you might encounter the iconic red umbrella logotype half a dozen times, the friendly san serif letters decorating bank buildings, ATMs, and rentable bikes. The current Citi logo was designed in 1998 by Paula Scher,...
Defining Open Source Hardware
Officially announced this month, version 1.0 of the definition for Open Source Hardware is complete. Similar to Open Source Software, Open Source Hardware is hardware whose design is made publicly available so that anyone can study, modify, distribute, make, and sell the design or hardware based on that design. The Arduino Microcontroller is an example...