This is the sixth interview in Chapter 4 in my new book, Designing Media Rich Archuleta, September 2009 The QUE proReader from Plastic Logic debuted at the Consumer Electronics Show in Las Vegas in January 2010, using E Ink on a plastic back-plane in a form factor that is similar to a pad of paper....

One of 31 video segments featured in 'Designing Media', the new book, DVD and website by Bill Moggridge. More info on 'Designing Media' available at http://www.designing-media.com Rich Archuleta, commonly known as Arch, thinks that electronic books and readers will gain widespread acceptance when three attributes come together-namely, consensus about the standards for electronic reading material,...