Featured Image: Tobias Frere-Jones, Retina (2000–2016). Photo: Courtesy of Tobias Frere-Jones Retina began as a commission for the stock listing of the Wall Street Journal. Turning to past experiments, it was questioned how much information we need to interpret a letter. For Retina, the unique features of each letter were enlarged, so each one could be small yet unmistakably itself. By embracing and amplifying these differences, Retina cooperates with the reader’s eye rather than challenging it. Notches and tapers anticipate the “squeeze” of ink that can obscure overall shapes and hinder the reader.

Leave a reply

Your email address will not be published.