stories

DesignBoost NYC: Bill Moggridge


DesignBoost NYC was a two-day design conference held at Cooper-Hewitt in June 2011. Thirteen speakers specializing in everything from biomechanics to filmmaking addressed the conference's theme, "Design Beyond Design" in this series of short talks.
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Designer David Trubridge answers why design?


It is not primarily to do with recyclable materials, efficient material use. To me these are the basic givens of design — any good design automatically does this by default. If not, it is not good design.
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Understanding the American Experience


The final grand challenge posed by Secretary Wayne Clough for the new strategic plan of the Smithsonian is explained by the sentence: “America is an increasingly diverse society that shares a history, ideals, and an indomitable, innovative spirit."
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