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Cooper-Hewitt: Multiple Choice - Marketing Design in the Twenty-first CenturyJoin modern design firms Maharam, Design Within Reach and Tricycle as they share their companies' approaches for marketing design. Held in conjunction with the exhibition Multiple Choice: From Sample to Product, this panel will explore current marketing trends such as consumer customization and online outreach. Multiple Choice, Exhibition, sample, product, marketing, trends, 21st century, modern design, Maharam, Design Within Reach, Tricycle, customization, outreach, online, panel, talk, long, public program |
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Cooper-Hewitt: Cloak and Dagger - Design EspionageIn past centuries sample books served to record patterns and motifs used in decorative arts and were carefully guarded by manufacturers against espionage attempts from competitors. In this panel, held in conjunction with Multiple Choice: From Sample to Product. Cooper-Hewitt invites you to join intellectual property lawyer Harley Lewin, and Susan Posen, CEO of Zac Posen, in a conversation with Eric Wilson of The New York Times on how designers strive to protect their work in a knock-off culture. Multiple Choice, Exhibition, Cloak and Dagger, espionage, intellectual property protection, sample books, sample, product, knock-off, competitor, Harvey Lewin, lawyer, intellectual property, IP, Susan Posen, Zac Posen, Eric Wilson, talk, long, public program |
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Behind the Scenes of Multiple Choice: from Sample to ProductExhibitions are hard work. At Cooper-Hewitt they are planned years in advance and involve several departments cooperating towards a common goal of creating the best exhibition possible exhibitions, planning, cooperation, research, selection, objects, writing, exhibition design, layout, installation, curators, registrars, conservators, crew, team, construction, photograph, glimpse, hard work, mounting, behind-the-scenes, Multiple Choice, sample, product |
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