San Francisco

Good Vibrations


Stare into the electric blue shades of this woman’s sunglasses and what do you see?  Even if you know what you are looking for, the blue letterforms come together to form coherent words only with sustained visual focus.  If you were to advertise a concert that you wanted people to come to, would you make it this difficult for your audience to find out about it?  Or could it be that the designer had something else in mind?
Victor Moscoso, San Francisco, The Chambers Brothers, Josef Albers, Herbert Matter, Yale University, Cooper Union, color theory, New York, poster, lithography, Neon Rose, Wes Wilson, Stanley Mouse, Rick Griffin, typography, graphic design

Designer (Advertised) Jeans


While recent advertising has been overwhelmingly digital, the contemporary graphic designer and former National Design Award winner, Stefan Sagmeister, relishes the opportunity to use his considerable graphic talent and imagination to create posters the traditional way, through photo offset lithography. These posters are deliberately human and personal, in response to the “cold” modernist design of some of his colleagues. In general, Sagmeister searches for ideas that elicit sensual or emotional responses from the viewer.
Sagmeister Inc., Stefan Sagmeister, Levi's, Denim, jeans, thread, clothing, graphic design, Los Angeles, San Francisco, advertising, poster, offset lithography

CCA to Launch an Interaction Design Program


I was in San Francisco last week to meet old friends from IDEO and Stanford, and while there I was privileged to give the inaugural lecture for the new Interaction Design Program at CCA (California College of the Arts).
California College of the Arts, CCA, Interaction Design, program, new, San Francisco, Bill Moggridge, Lecture, Kristian Simsarian, chair, digital, need

Flying Liveries


When did you first see the Alitalia livery? It was designed by Walter Landor in 1967, working from his original headquarters, a retired ferryboat moored in San Francisco called The Klamath.
Livery, airlines, Alitalia, Walter Landor, brands, visual, identity, Swissair, aircraft, airplane, Swiss, rectilinear, Zurich, San Francisco, 1967