Raymond Loewy

"The Latest Radio Success"


Raymond Loewy was one of the most prominent industrial designers in the United States.  A French émigré, he began practicing in the new field of industrial design in New York City in the 1920s.
radio, Industrial Design, Catalin, Raymond Loewy, Colonial Radio Company

High Fashion Train Interior


Of all of the pioneering industrial designers, including Norman Bel Geddes, Walter Dorwin Teague, and Henry Dreyfuss, Raymond Loewy is by far most well-known to the American public. His designs for the original Coca-Cola contour bottle and logo, the Exxon logo, and the Avanti car are icons of 1950s and 1960s design.
Raymond Loewy, Henry Dreyfuss, Industrial Design, Pennsylvania Railroad, trains, illustration, concept drawings, drawing

Packaging the New: Design and the American Consumer, 1925-1975


More than 200 objects including drawings, products, packaging, and advertising trace the history of "the new.” Works by industrial designers Donald Deskey, Walter Dorwin Teague, Raymond Loewy, and Henry Dreyfuss are on display, as well as a recreation of a 1928 Saks Fifth Avenue window, a 1950s supermarket, and a 1960s Formica kitchen. A “Hall of Obsolescence” features a series of toasters that consumers purchased and re-purchased annually, despite only minor, superficial style "improvements."  
20th century, Industrial Design, housewares, Donald Deskey, Walter Dorwin Teague, Raymond Loewy, Henry Dreyfuss, consumerism, product design, exhibitions, packaging, advertising, ch:exhibition=35349859