paper fashions

Waste Basket Boutique

In March of 1966, Scott Paper Company created the first paper dress as a promotional ad gimmick to help sell their product. To receive their newest paper fashion, customers simply mailed in a coupon from a Scott product along with a small fee (around $1.25) and in return they would receive for their paper dress. This advertising gimmick quickly and unexpectedly caught on with consumers.
paper fashions, Mars Manufacturing Company, Mod, Pop